Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target. Installing the Mobile App Channel. Go to community Dive deeper into Advertising Campaign content library 30K views 3 years ago Adobe Campaign. Get Started. The Adobe Experience Platform Mobile SDK helps power Adobe’s Experience Cloud solutions and services in your mobile apps. Form an overarching cohesive marketing and delivery plan. Here you can find self-help and learning resources to implement. Search by topic, see what’s new and get expert recommendations here. Make the most of your investment with our free learning and support platform, Adobe Experience League. With inbound and outbound omni-channel campaign management capabilities, Adobe Campaign Classic allows marketers to orchestrate across digital channels. In this video, I will explain how to create schemas, and I will show you how to update an existing schema. Adobe Campaign Classic V7 - Tutorials; Get started. Create an In-App delivery within a workflow. First let’s check that our Adobe Target integration is set up properly in Campaign. Experience League Courses Admin for beginners of Adobe Campaign Classic. Campaign tutorials A library of how-to videos. 1, the authentication process to Campaign v8 changed. 9/16/20 1:13:27 AM. You can also configure the sending of SMS in a workflow using the SMS delivery activity. Available options vary according to the packages installed with your instance. Enhancing the customer experience means understanding customers, anticipating their next move, and delivering personalized experiences at the right moment. Adobe Campaign Classic V7 - Tutorials; Get started. User. Let’s dive right in and start creating our first Email Delivery. To avoid conflicts between campaigns, Adobe Campaign can test various combinations by applying specific constraint rules. In the Campaigns tab, select Create, A Campaign. Documentation Campaign Classic v7. In this guide, we'll cover everything you need to know to leverage the full potential of Adobe Campaign in your marketing endeavors. Go to tutorials Community Campaign community. Once the campaign is achieved, use the Reports link to access the campaign reports. The goal of this tutorial is to teach you. If not, go to Window > Layers in the Tools menu up top. and about targeting activities for more information. Click Create. Create a schema linked to Snowflake. Click on Adobe Campaign, go to Administration, Development, Custom Resource. In the Campaigns tab, select Create, A Campaign. From the Adobe Campaign homepage, click Campaigns. The creation wizard that opens, displays the list of all the triggers defined in Adobe Experience Cloud. Click the create button. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Configure Launch for triggers. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and. Click Save. By providing a quick overview on the number of concurrent workflows, it enables the Adobe Campaign platform administrators to monitor the load on the instance and plan workflows accordingly. This tutorial includes the following steps: Build the customer profile. Here you can find self-help and learning resources to implement. Welcome to Adobe Campaign Classic. You can use the Profile Substitution features. By the end of this module you should be able to describe built-in reporting and analysis in Campaign Classic. The Audit Trail logs and list operator actions, such as creation, modification, and deletion for workflows, options, and source schema. Developer. Tutorial videos. Work with other solutions Learn how to connect your Adobe Campaign instance with Experience Cloud solutions. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. com. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Form an overarching cohesive marketing and delivery plan. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a. Understand how Adobe Campaign fits into the Adobe Digital Experience portfolio and learn about the primary features and capabilities. User. Last update: 2023. Key capabilities of Campaign v8. To send In-App messages or push notifications using the Mobile SDK V5, the mobile app has to be set up in Adobe Experience Platform Launch and configured in Adobe Campaign. Use these Adobe enterprise tutorials to leverage Adobe enterprise applications for your business needs. Topics:. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a. Whether you're a beginner just getting started or an experienced designer. Create workflows and queries. Use the Fill Tool to paint the layer white: with the layer selected, choose Edit Menu > Fill > Choose Contents > White. Add a label. Configure a data source. In this module we will be looking at accessing built-in reports. Learn about the Adobe Campaign V8 user interface and how to navigate the main features. Configure and manage subscription services. 1. Target an activity to an audience. Get started with Adobe Campaign by consulting our intuitive step-by-step guides. Form an overarching cohesive marketing and delivery plan. User. Adobe Campaign allows you to do advanced segmentation through deep queries of the common consumer attributes and other data sources allowing you to create reusable lists, dynamically updating lists based on real-time changes to data, and even do more complex activities such as multi-variate testing on. Create a marketing plan, programs, and campaigns. Messages can only be sent to profiles who subscribed to the service (opt-in). Then let’s edit the Campaign properties. Form an overarching cohesive marketing and delivery plan. Adobe Campaign allows you to plan marketing campaigns in which you can create and manage different types of activities: emails, SMS messages, push notifications, workflows, landing pages. Discover Adobe Campaign’s main features in video. Using Audiences in Adobe Target (6:21) This video explains how to use audiences in Target Standard/Premium. You can also use the following activities to query and refine data from the database: Incremental query, Read list. Select the AEP-Default-All-Users product profile and select Save Configured API. You can also configure the sending of SMS in a workflow using the SMS delivery activity. In case you have any questions after watching this video, please feel free to. Similarly, audiences created - in Adobe Campaign can be shared with other solutions to - leverage optimizing onsite and offsite retarding - strategies using Adobe Target. Creating a marketing activity is detailed in the Creating marketing activities section. Sukrity_Wadhwa. . Last update: 2023-09-26. Get started. In this article, Christian shares his best practices to help Adobe Campaign practitioners unlock and accelerate the digital consumer transformation and a better experience for their customers. Getting started with push notifications for Android (tutorial) Accessing built-in reports. In order to create a model, you must have a dataset in Platform which is used to train and score your model. In the Campaigns tab, select Create, A Campaign. As an example, to create a new profile directly in the user interface, follow the steps below: From the Adobe Campaign home page, click the Customer Profiles card or the Profiles tab to access the list of profiles. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a. Overview. A template can systematically include: Typologies. Create event triggered campaigns. This video will show you how to create and edit a workflow an Adobe Campaign To get started, Select Programs and Campaigns card from the homepage Choose a Program, and a Campaign In the campaign dashboard, Create a marketing activity using the add an element button. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning. Understand how Adobe Campaign fits into the Adobe Digital Experience portfolio and learn about the primary features and capabilities. Select Add new folder > Campaign Management > Plan. Hello, and welcome to the tutorial for integrating dynamic offers in Adobe Campaign using Adobe Target. Learn how to create a multi-channel campaign using email, SMS, and a direct. Learn how to use rich customer data to create, coordinate, and deliver dynamic campaigns - through email, mobile, offline channels, and more. download and install the Adobe Campaign Client console, create and manage your connections to multiple environments, and. Then let’s edit the Campaign properties. This user guide contains videos and tutorials on the many features and capabilities of Adobe Campaign Standard. Connect to Snowflake. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. 1. Adobe Campaign Standard; Get started. Create and run omni-channel digital marketing campaigns in Adobe Campaign, monitor their performance, and optimize them. This video explains how to configure a Direct Mail delivery and what settings are required in order to be able to add a profile to a Direct Mail delivery. Form an overarching cohesive marketing and delivery plan. D. The Adobe Campaign Workflow HeatMap consists in a color-coded graphical representation of all the workflows that are currently running. This video introduces the templates and explains how to. Welcome to Adobe Campaign classic. Adobe Campaign Classic V7 - Tutorials; Get started. Configure and manage subscription services. Within your campaign instance, select the Adobe Campaign logo, then marketing plans, transactional messages and Experience Cloud triggers. Configure Push Channel using the Experience Platform Mobile SDK. Access to the installation folder in which the console is installed should be limited to the intended user. Learn about the Adobe Campaign V8 user interface and how to navigate the main features. Configure Microsoft® Dynamics 365 for the. The first phase of a Cross-channel Campaign looks like any Campaign. Introduction to Adobe Campaign; Install and set up the Adobe Campaign Client Console; Explore the Adobe Campaign user interface; Manage marketing campaigns; Create a marketing plan, programs, and campaigns; Create event triggered campaigns; Profile management. Let's get started! Understanding Adobe Campaign Features Adobe. Find audiences in the Audiences list. Select a program to which the. So in the Seed Member Table of this profile table these are the different fields, in each field has been mapped that will be an XDM field path which exists in platform. The fields you insert in a main content show the position where to insert the data from a selected data source. Adobe Campaign Classic v7 Documentation. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution. These campaigns and their contents can be gathered into programs. Adobe Campaign Classic V7 - Tutorials; Get started. Documentation Campaign Classic v7 Tutorials. Here is a documentation link on using the Data extraction (file) activity: Action activities. Adobe Campaign allows you to simplify the operational complexities of sending multilingual campaigns. And by the end of this module, you will be able to describe the process for creating Email Delivery; designed an email content; and also used personalized fields in your email. Generating a descriptive analysis report. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution. Configure a delivery template. Edit the label of your campaign. Select from Adobe tutorials and training across Adobe. Created for: Beginner. Beginner. User. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a. Subscription mechanisms can be set. Adobe Campaign v8 comes with a limit on the throughput (TPS) of our API layer. When extracting a file to use for an external delivery, you should always use a Delivery activity with an External routing. Creating a targeting workflow. Send personalized emails to a target population. Search by topic, see what’s new, and get expert recommendations here. Campaign Client console and Campaign application server must run on the same product version. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Create event triggered campaigns. This user guide contains videos and tutorials on the many features and capabilities of Adobe Campaign V8. Track the success of your deliveries in Adobe Analytics. This allows us to report on this data in the dynamic reports. This user guide contains videos and tutorials on the many features and capabilities of Adobe Campaign Standard. Adobe Campaign. Welcome to Adobe Campaign. With the targeted audience in place, you can help drive a compelling experience with the right content. Get Started. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution. The first step to ensure your success with Adobe Campaign is to understand your tools and. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a. Documentation Campaign v8 Tutorials Execute a campaign. In this video, we are going to discuss about sending proofs. Using the enrichment activity allows you to add columns to a table that store additional data or define new links to other existing data. In this article, Christian shares his best practices to help Adobe Campaign practitioners unlock and accelerate the digital consumer transformation and a better experience for their customers. SFTP. Using the enrichment activity allows you to add columns to a table that store additional data or define new links to other existing data. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. The first step to ensure your success with Adobe Campaign is to understand your tools and. Admin for beginners of Adobe Campaign Classic. In this module, we will be looking at how to configure dynamic content. Adobe Campaign Classic v7 Documentation. Adobe Campaign has two types or profiles: Identified profiles. To get started, select the Programs and Campaigns card from the Home page. It allows you to create email content and email content templates. This user guide contains videos and tutorials on the many features and capabilities of Adobe Campaign Standard. Workflows, a powerful Adobe Campaign capability, help you manage campaigns and reach customers more effortlessly. Once we have our Campaign labeled in associated with one of the Programs, click okay. Adobe Campaign Standard offers 18 fully customizable out of the box, responsive email templates. The campaign calendar shows all programs, plans, campaigns and deliveries. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution. Currently only Gmail, Yahoo, FairEmail, and Mail. Campaign workflows. You can create workflows to manage entire processes in your campaigns and programs. Feel free to follow along on your own Campaign Classic instance. The goal of this tutorial is to teach you how to serve a dynamic offer from Adobe Target, using an Adobe Campaign email delivery. Discover the Benefits of AEM Core Components AEM (Adobe Experience Manager) is a comprehensive CMS offered by Adobe. Transcript. The continuous delivery lets you add new recipients to an existing delivery and avoids you having to create a new delivery each time a new recipient is added. by Otto Warner. Documentation Campaign Classic v7 Tutorials Explore the Adobe Campaign Classic user interface Last update: 2023-09-22 Topics: Overview Created for:. Adobe Campaign allows you to create access and delete requests of PII data in compliance with privacy acts such as GDPR and CCPA. AEM Core Components can help you significantly reduce development time when you are using AEM for building websites and apps. Adobe Campaign Classic V7 - Tutorials; Get started. Form an overarching cohesive marketing and delivery plan. Adobe Campaign Classic V7 - Tutorials; Get started. Developer. For example, to sort the last. Personalization fields are used for first-level personalization of the content of delivered messages. Web application types are selected during creation. Tutorials Introduction Understand how Adobe Campaign Classic fits into the Adobe Digital Experience portfolio and get an overview over its primary features and capabilities. These functions let you manipulate the values used to carry out specific queries such as manipulating dates, strings, numerical fields, sorting, etc. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a workflow; Create event. This user guide contains videos and tutorials on the many features and capabilities of Adobe Campaign Standard. Topics:. Manage marketing campaigns. Use these Adobe enterprise tutorials to leverage Adobe enterprise applications for your business needs. Track the success of your deliveries in Adobe Analytics. The Direct Mail channel allows you to extract a segmented list of recipients to be sent to an agency or uploaded to an SFTP server. Understand how Adobe Campaign Classic fits into the Adobe Digital Experience portfolio and get an overview over its primary features and capabilities. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution. SFTP with Password. The first step to ensure your success with Adobe Campaign is to understand your. Next we can figure a query activity to target the desired population. This user guide contains videos and tutorials on the many features and capabilities of Adobe Campaign Standard. Then let’s edit the Campaign properties. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Split the population into sub-sets on which you will test the variants of your delivery. Direct mail. You can create an email within a campaign. In case you. style. Adobe Experience Manager (AEM) is the leading experience management platform. Then, we’ll help you with advanced tools like offer management, dynamic content and more. A good starting point is by optimizing your use of a single channel, like. Similarly, audiences created - in Adobe Campaign can be shared with other solutions to - leverage optimizing onsite and offsite retarding - strategies using Adobe Target. Documentation Campaign v8 Tutorials Introduction to Adobe Campaign V8 Last update: 2023-09-22 Topics: Overview Created for: Beginner User Admin. Transcript. Adobe Campaign Classic V7 - Tutorials; Get started. Welcome to Adobe Campaign Standard. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a. We offer training on-site, at regional training centers, online, or on-demand when it's convenient for you. Experienced. This will allow you to further customize your email deliveries based on the different audiences you’ve defined in both Campaign and Target. Choose a program and the campaign. Training sessions and videos. This video gives you an overview over the Adobe Campaign Standard user interface and explains how to navigate to key features and core functionality. Adobe training courses are available at one of our regional locations, through a certified Adobe Training Partner, online as well as virtual learning, or even on-site at your company. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a. Last update: 2023-09-22. List of Campaign Classic options. Execute a campaign. Manage Marketing Campaigns. The SMS delivery activity is used to automate sending of SMS. The Adobe Campaign explorer is accessible via the toolbar icon. Welcome to Adobe Campaign Classic. User. Adobe Campaign Classic V7 - Tutorials; Get started. Within your campaign instance, select the Adobe Campaign logo, then marketing plans, transactional messages and Experience Cloud triggers. Learn more Training sessions and videos . List different types of reports available in Campaign Classic, and generate a delivery report. In the Direct Mail file, we can also include instructions that will inform a fulfillment agency as to which recipients receive which versions of a print. Email marketing. Wherever your journey begins, Adobe Campaign is your partner at every step of the way. This video explains how to navigate to existing profiles and how to create profiles and audiences in Adobe Campaign Standard. This user guide contains videos and tutorials helping you maximize your value from AEM. Adobe Campaign Standard; Get started. Creating a workflow. Marketing departments produce delivery templates to standardize the creative look and feel, in order to be quicker in executing and launching campaigns. Select Add API. It is then displayed in a new tab, as shown below:Adobe Campaign Classic V7 - Tutorials; Get started. Save it in the required folder and add description if required. Go to tutorials Campaign community Connect with. Adobe Campaign is a powerful tool for collecting and processing extremely large amounts of data, including personal information and sensitive data. ntroduction Welcome to the Adobe Campaign Tutorial, where we will explore the powerful world of marketing automation using Adobe Campaign. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution. First, open Advanced Menu by clicking on the Adobe Campaign logo. Use the External API. Upload local images to Adobe Campaign through Dreamweaver. Adobe Campaign uses workflows to carry out targeting campaigns, build campaigns, or execute Adobe Campaign technical processes. In this video we will focus on targeting workflows. Learn about the Adobe Campaign V8 user interface and how to navigate the main features. Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. Click on new profile to start creating your new group. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a. Starting Campaign v8. Explain the term “Audience”. Create the Luma web data schema and ingest the data. Approvals and validation workflows. This is basically divided into three sections. This video will show you how to create and manage campaigns. This user guide contains videos and tutorials on the many features and capabilities of Adobe Campaign V8. This is why privacy needs to be managed carefully. Explore the Adobe Campaign Classic user interface. Supports Campaign personalization in Dreamweaver. Create a report based on workflow segments. In this article, Christian shares his best practices to help Adobe Campaign practitioners unlock and accelerate the digital consumer transformation and a better experience for their customers. The Administration / Platform / Options node allows you to configure Adobe Campaign options. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Adobe Campaign Classic V7 - Tutorials; Get started. With modern app functionality directly available within emails, recipients can interact dynamically with content in the message itself. Campaign Standard APIs are aimed at letting you create integrations for Adobe Campaign Standard and build your own ecosystem by interfacing Adobe Campaign Standard with the panel of technologies that you use. View. You will learn how to. The approval tasks and reviewers are pushed down to each delivery activity of your workflow once the workflow is executed. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and. Search by topic, see what’s new, and get expert recommendations here. Click Next to confirm the full delegation method. This user guide contains videos and tutorials on the many features and capabilities of Adobe Campaign Standard. Last. Or, you can also use the Create button in the workflow overview ( Monitoring > Workflow link). Within your campaign instance, select the Adobe Campaign logo, then marketing plans, transactional messages and Experience Cloud triggers. If you click on that, it’ll give you access to the advanced menu. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all. You can enter a new name and edit the identifier. Generating a descriptive analysis report. Adobe Campaign Classic V7 - Tutorials; Get started. Let’s go ahead and start by clicking on the customer profiles card to see all of the customer profiles currently in our system. Then click on Save. In this example, I’m to name it as Demo Workflow. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a. Configuring approvals for campaigns. The following video tutorial from the Data Science Workspace course walks you through creating the Luma schema and ingesting the data used by the purchase propensity model. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution. 1. To get started select create an email from the home page. Understand how Adobe Campaign fits into the Adobe Digital Experience portfolio and learn about the primary features and capabilities. The creation wizard that opens, displays the list of all the triggers defined in Adobe Experience Cloud. Briefing about the proofs, a proof is a specific message that allows you to test the message before sending it to the main target. The first step is to choose a data table. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a. Created for: Beginner. Editing an expression involves manually entering conditions to form a rule. Form an overarching cohesive marketing and delivery plan. Learn how to migrate your existing technical account(s) in this technote. In this article, Christian shares his best practices to help Adobe Campaign practitioners unlock and accelerate the digital consumer transformation and a better experience for their customers. The tutorial is available for download in the attached file. by Otto Warner. Transcript. This video gives you a high level introduction to Adobe Campaign Standard. Introduction to Adobe Campaign Standard; Get started with the UI; Configure a list; Explore Hierarchy and Marketing Activities; Manage campaigns; Understand profiles and audiences; Create an email; Create a workflow; Introduction to reporting; Mobile marketing with Adobe Campaign; Grow. How to create a marketing plan, programs, and campaigns | Adobe Campaign. I will name my Campaign, Birthday Offer Campaign. Key capabilities of Campaign v8. Discover how to build a workflow in video. Configure a mobile application using Adobe Experience Platform SDK.