x of Android and IOS both rely on contextData to send data to Adobe Analytics, there is no evar or props variables in the. Suppose a user goes to Page A. Attribution models use report time processing, which is only available in Analysis Workspace. Hi Eric, Just out of curiosity even if eVar32 has Original allocation & given that it expires on visit (per above conversation), is it feasible that the report run for 30 January day had 26 January as time parting value for eVar32 variable? It would be worth for me to understand this. Documentation. Yes, we don't have any restrictions for the overall char bytes but not the delimiter values. If the evar is set to expire to anything other than hit, then the value set in the evar will persist until expiration. Learn. The implication is that your Marketing. Implementation plug-ins are pieces of JavaScript code that you can add to your Analytics implementation in order to track additional, custom data. Can you confirm for me what the Allocation setting of the eVar is? I saw above that you had planned for it to expire on visit. By enabling the Adobe Analytics connector, you can directly load your Adobe Analytics data into AEP and then connect that dataset into Customer Journey Analytics. - 321933Hi Guys, I am in process of defining allocation and participation for a new report suite and i have not used attribution model in calculated segments so far. CoursesTo do this, follow the below steps: Go to Admin and select Report Suites. Would my first allocation expire on Day 91 or on Day 93? Basically, does the expiry. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageSolved: Hi all, I have a merchandised eVar which captures a search term. 3. Questions. but be aware that this is based on a visit (not visitor), means you need. s. In the Marketing Processing Rules I use this evar123 to identify the channel as "SEA" (= Marketing Channel) to popu. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. 10:00AM, Search on Google > Landing on Page A > Page B > Exit 10:01AM, Search on Bing > Landing on Page A > Page B > Ex. Created for: Beginner. Having a dedicated dimension (usually an eVar) in Adobe Analytics that identifies the site name/app name will allow for segmenting, troubleshooting, virtual report suite creation, etc. Values passed into eVar variables follow the user for a predetermined period of time. That isn’t. allocation its value can be first touch, last touch, linear etc. Sure! In my settings the marketing query paramater is saved via Adobe Data Collection Tags in an evar, e. Quick links. Keep an eye out for your analytics rock stars – those who can quickly grasp the Adobe Analytics technical nuances and can readily apply them throughout their analyses. Values passed into eVar variables follow the user for a predetermined period of time. Allocation = Full . prahme. Das habe ich vorher schon alles gemacht. If we do, it poses concerns about the benefits of List Var and. Learn More. Learn. Changing the eVar allocation to the Hit level will give you the expected results. In that case, you can set your Marketing Channel to be based on the Query String Parameter instead of the eVar. Evar expiration allocation eVar value set/overwrite. I'll see if I can clear up the confusion, though: eVar. ScottWhat is Adobe Analytics? Adobe Analytics provides reporting, visualizations, and analysis of Customer Data that allows Customers to discover actionable insights. One would expect the eVar to save with all selected defaults, so this is one redundant step you have to take in order to avoid editing the eVar again. Visit, Allocation: Most recent. It is correct SDK 4. In Launch, I don't see "set variables" section has listVar. Courses Tutorials TutorialsAll expiration and allocation of eVars are done server side. "sea_campaign1_ad2". So, in order to have the At. you need to create a new eVar (capturing campaign id) with allocation: first touch and expiration on campaign view or purchase event to achieve this. It is set up as a Merchandising Evar. events=”scAdd”. Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. This means that paths, participation and eVar allocation are all different between the main suite and the multi-suite tagged or Virtual Report Suite. Thanks for reaching out to Adobe Community. @AronoeleS - Metrics can be confusing, no doubt. Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. In terms of allocation, Adobe Analytics eVars can be allocated credit based on most recent, original value, or linear. Questions. . The closest you can get to that is targeting past behavior based on the eVar allocation setting. , but Event1 should never attribute to URL Y. - 367690. Locate the desired dimension item. In terms of allocation, Adobe Analytics eVars can be allocated credit based on most recent, original value, or linear. Adobe highly recommends that you discuss within your organization how multiple values for each eVar are handled (allocation) and when eVars stop persisting data (expiration). From the moment you change the expiration, the calculation changes at the Server Side, and thus. These are the delimited sections you can provide: Product name (required): The name of the product. As said, Marketing Channels have their own expiry and allocation settings. Hi , if you are using launch , you might be feeding the Var value from some data element. On those instances, we use a single eVar to capture multiple values with a delimiter and segregate them by classification. Props can persist using any lookback window or attribution model, and eVar allocation/expiration settings are ignored. So, in order to have the Attributi. Here is what you woudl do: 1. Learn how to navigate to eVar configurations in settings for Adobe Reports and Analytics. e. Maybe gives an idea to a different solution. For the event to be attributed to a value for an eVar or a prop then this value needs to be set in the adobe analytics server call. Values passed into eVar variables follow the user for a predetermined period of time. See Create a solution design document in the Implement user guide. Otherwise I have never seen it being used. Scott What is Adobe Analytics? Adobe Analytics provides reporting, visualizations, and analysis of Customer Data that allows Customers to discover actionable insights. When viewing a custom conversion / eVar report, it would be great to be able to view what the allocation and expiration is for that variable. Since this is a page URL that you are capturing. Adobe Analytics Champions applications are now OPEN! Applications are open through June 2nd. User. So for example, let's say you pop eVar1 on every page view with a page name (and let's say the values are "page1", "page2", etc. It is set up as a Merchandising Evar. eVar33 = $ ("input#email"). As said, Marketing Channels have their own expiry and allocation settings. Merchandising eVar allocation. Sometimes, variables encounter more than one value before hitting a success event. A former product name for Adobe Analytics. Experience Cloud Advocates. Deployment. hi vitalin58577727 in short: the value of the prop is only stored on the hit where you set the prop. When you need to put more than one value into an eVar (a conversion variable) at one time, what are you going to do? List variables to the rescue! In this video, learn how and why to configure and use list variables in Adobe Analytics. Learn. In that case, eVar123 will never change once it has been set for a visitor. More details here: Conversion Variables (eVar) I'm seeing less and less the need to copy values to *both* an eVar and a prop. {. Now in tag management/page source code, it is coded as. Allocation Setting and Expiration Setting for Merchandizing Evars set to different values throughout the day. The attribution model (attribution IQ) overwrites the eVar configuration settings. Adobe Analytics [Learn from your peers Webinar] Unlock the power of processing rules within Adobe Analytics (August 10th). Hi your concern even confusion is totally justifiable. For linear allocation, Analytics attributes success events equally across all eVar values within a single visit, so use linear allocation with an eVar expiration of “Visit. ) create the following 4 segments: 1) his segment where evarX-Instance equals 1 2) hit segment where evarX-Instance equals 1 and hit-depth equals 1 3) visit segment (before sequence) where. If we do, it poses concerns about the benefits of List Var and decide. These metrics are the same metrics used in standard Analytics reporting. y 1. Hi, any help with this is much appreciated. Client-side time parting using Javascript is never 100% accurate. For eVar it is can be different based on the allocation and expiration. , only two duplicate endpoints of the original stream of data). "sea_campaign1_ad2". Adobe Analytics. Then, C will get credit for the purchase event. These reports allow you to see how many Success Events take place on your site for each type of Campaign you run (i. Sign InThe Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. It will associate the "Most Recent" to an event being set but I only want one value per visit. Advertising Cloud Analytics Audience Manager Campaign Campaign Standard Experience Cloud Experience Manager Sites & More Experience Platform I/O Cloud Extensibility Target Creative Cloud Document Cloud Magento Marketo Workfront,. The maximum length for this field is 100 bytes. Here's an example: (where eVar1's allocation = "Most Recent", expiration = "Visit") Hit 1 (pageview): Page = A, eVar1 = page section X The closest you can get to that is targeting past behavior based on the eVar allocation setting. There is just a small percentage of these visits. Then for the expire after we have a lot of chooses. Learn. Learn. Live Stream data. 2. (ex. Custom/Download/Exit Link Instance: Event: N/A:. The workaround is to explicitly select the Merchandising field and select Product Syntax, even though the interface shows Product Syntax has been selected by default. We are not sending the prop (I don't know why and I'll try to make it change) so I'll stick to the evar by now. . Ensure that Expiration and Allocation are set to whatever you need them to be in Analytics. It makes no sense to me. A custom dimension that you can use in reporting. . Let's call this evar123, as in the example above. g. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. eVars have a "Most Recent (Last)" option you can select from the Allocation dropdown: If you do not see this option in your dropdown, then it sounds like there may be something buggy that you need to contact Client Care about. ). 2. Adobe highly recommends that you discuss within your organization how multiple values for each eVar are handled (allocation) and when eVars stop persisting. Join us for our next Community Coffee Break on November 14 at 10am PDT. 4 version has the reportSuite. Now, if the user navigate to the Product page in the reporting you will only see event1 instance against Hom. tl() calls in. Here is more reference : List Variables There is also nice article on this by for your review with business case and exam. list3 variable depending on the List Variable used, and not s. Mark as New. Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. SO if we use logged in reference again. Changing the traffic allocation percentage in an activity after activation can cause. This linear and last allocation explanation on how evars work is great ! Im' gonna save it somewhere ! Keep the good teaching ! Cheers ! - 279753The Analytics for Advertising integration uses two variables (eVars or rVars [reserved eVars]) to capture the EF ID and AMO ID. In Analysis Workspace, open a project, then select the Plus icon next to the Metrics section in the left rail. . Lets say if allocation is last and expiration is day then when the server call is send with eVarN = value1, then the column eVarN will. Standard eVar allocation setting. Since allocation and expiration determine what values persist, they are vital in getting the most value out of an analytics implementation. Learn. Adobe Analytics offers a wide variety of attribution models that are easy to use in your day-to-day analysis. Basically, external system is injecting data into AA by using API 1. You can set an eVar to a value or a data element. I am afraid that may - 298950Read real-world use cases of Experience Cloud products written by your peersA deep dive into the concepts behind merchandising eVars and how they process and allocate data. If Ad Hoc Analysis is your organization's primary reporting tool, having all con. Read real-world use cases of Experience Cloud products written by your peers eVars can report values that weren't necessarily set with hits. Conversion variables (eVars) allow Adobe Analytics to attribute success events to specific variable values. I am still a little confused, I understand that the evar persists therefore will pass the data to the next page. Visit 1 – Organic Search Non Branded Visit 2 – Paid Search Branded – Direct – Email Visit 5 (conversion) – Affiliate. I believe now that it has to do with some user browsers time settings which are incorrect. . ). Good day experts, If we set a eVar to record Referrer, a Prop to record as well, May I have your help to a clear clarification on: Referrer, Referrer (eVar), Referrer (Prop) E. Alexis, Could you please explain more about the " linear allocation "? Thanks. I'd expect that if the Allocation is "First Touch" and Expiry is "Never". Let’s start by looking at used today: Last Touch and First Touch. Two columns are dedicated to each eVar;. This help page describes how merchandising eVars work as a dimension. Regards, Abhinav In my settings the marketing query paramater is saved via Adobe Data Collection Tags in an evar, e. Agarwal2609. Evars are in essence a variable occurrence that will follow a user as they navigate across pages. However, what remains a mystery to me is that how prop can have a different value if it is copied form eVar. For example, let's say a visitor lands on the Homepage & you fire event1. jakubd16919587. Recently we noticed that we had 2 elements on that page calling the same evar #5 and as a consequence found the clash caused the data for only one of those elements to be picked up in the SiteCatalys. By understanding the implications of data sampling, variable persistence and allocation, data manipulation and reporting, and data imports and exports, you can ensure a smooth and successful. Please let me know how to find in the bulk of all implemented eVars that will help me better understand user flows and build the charts efficiently. eVar Allocation. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. the. This feature is limited to the provisioning of up to a maximum of three endpoints per Report Suite (i. Tip #3: Form a group of rock stars. Let's call this evar123, as in the example above. Live Stream data. In this particular question, there is an internal campaign that links to a product detail page, where a product view is set. Reports:(Problem statement) when pulling the reports for this dimension, we are are not getting the product values allocated separately when tying to key metrics. On-demand Services. An eVar can be visit-based and function similarly to cookies. A custom dimension that you can use in reporting. 0K. So if I want to use a variable instead of the query parameters directly in the processing rules: You would recommend me using Tracking Code / evar0 with its default setting for expiry and allocation? This solution wo. Yes, did make sure there isn't any whitespace character. Hi listVars would be great in this case. eVars are used in Adobe Analytics as the primary custom variable helping you gain meaningful insights into your user's journey. So the variables the should be populated are s. Adobe highly recommends that you discuss within your organization how multiple values for each eVar are handled (allocation) and when eVars stop persisting data (expiration). It always happens after the first time you enable Merchandising on an eVar. Conversion Variable (eVar) with "Most Recent" allocation and "Visit" expiry: Custom Dimension (session-scoped) Conversion Variable (eVar) with "Most Recent" allocation and "Never". For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. License Metric. For - 279753yes, to confirm, each page gets its own value of the URL for the prop and evar. For occurrences, you do not have to see the value in the Analytics call for the metric to increment H, when the user is coming directly there will not be any document. Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. , only two duplicate endpoints of the original stream of data). Adobe Analytics - Select. Solution design document: Also known as a solution design reference, or SDR. Users of Adobe Analytics need to understand the difference between Props and Evars (and how they relate to Success Events); these are fundamental concepts and need to be fully grasped if Analytics. Thanks a lot!! PabloCreated for: Beginner. Check persistence of eVar on next Page in Workspace. Now, if the user navigate to the Product page in the reporting you will only see event1 instance against Hom. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. By default the Adobe Analytics library should generate the unique visitor, so unless you send a custom one, you should not have to do anything. Thanks for submitting this, Lee. I'm assuming you have an appmeasurement library (aka s_code) on your page. Transcript. Sign In. Expiration here is a Server Side Calculation. In this particular question, there is an internal campaign that links to a product detail page, where a product view is set. Instead, eVar values are. Values passed into eVar variables follow the user for a predetermined period of time. " Does this also apply to the dimension "Marketing Channel Detail" which is the channel's value? Does this also apply to the allocation se. All you have listed could in deed be ok a. 1. An eVar can be visit-based and function similarly to cookies. anything above will be truncated. It would help if I attached the list evar admin config. For the event to be attributed to a value for an eVar or a prop then this value needs to be set in the adobe analytics server call. We're discussing ways to remove the prop/eVar mapping requirement, but there are a few technical steps we need to take to get there. allocation its value can be first touch, last touch, linear etc. Community. Read real-world use cases of Experience Cloud products written by your peersExcept instead of the next available eVar popping up after I click "Add" in the Conversion > Conversion Variables section, a blank variable name is populated, allowing me to define the actual name of the variable! I then give it a friendly name for reporting purposes, define the allocation, expiration, Type, and Status. . Get to know how eVar variables are working, how eVar differs from prop traffic variables, how conversion variables should be populated on the website. By default, an eVar uses an expiration of visit. By default, most Omniture SiteCatalyst clients are tracking their external Marketing Campaigns using Campaign Tracking. Using Custom Code while Configuring the Launch Analytics Extension. . Yes, your understanding is correct. For a detailed discussion of how merchandising eVars work, see Merchandising eVars and product finding methods. An eVar can be visit-based and function similarly to cookies. In Analytics, go to Components >. Merchandising eVars is one of the most valuable feature provided with Adobe Analytics out of the box use. About Page B, I may not explain it very well, there is a customized prop we called "Referrer" which records the most recent page before the visited one, so Page A will be the "Referrer (prop)" of Page B, but if it's enter from external, it will be. Now exactly this value will be reported regardless of what capitalisation the new values will be captured in. Read real-world use cases of Experience Cloud products written by your peersAdobe Analytics. As processing rules. Even if you concatenate multiple eVars to capture in List Variable, the same will be truncated right? If you include a. @alv123456 Thanks, I didn't know that. " Does this also apply to the dimension "Marketing Channel Detail" which is the channel's value? Does this also apply to the allocation se. Adobe Analytics. As a refresher, allocation is an Admin Console setting in which you tell SiteCatalyst if the eVar should use the first value it receives or the most recent value it receives, if multiple values are present prior to a success. So, from what I can understand, each page gets its own value of the URL for the prop and evar. If the evar is set to expire to anything other than hit, then the value set in the evar will persist until expiration. Conclusion. Like. ” For advertising, however, the use of linear attribution leads to allocation that is not truly linear and to less-than-ideal reporting. Click the desired tag. Questions. success events) — for example, which campaigns drive. Since allocation and expiration determine what values persist, they are vital in getting the most value out of an analytics implementation. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. . Learn. ” For advertising, however, the use of linear attribution leads to allocation that is not truly linear and to less-than-ideal reporting. Here's. So, in order to have the Attributi. Read real-world use cases of Experience Cloud products written by your peersA custom dimension that you can use in reporting. - 279753When I comes to a Prop and a hit level eVar, what reason is there to use an eVar instead of a prop (other than having linear/participation - 279753Yes, I would suggest using Tracking Code instead of your eVar123. the list eVar values are recorded with an eVar scope. (they are sticky and you can control how you track them, duration or if they change state). Courses Tutorials Certification Events Instructor-led training View all learning options Tutorials Certification Events Instructor-led training View all learning optionsMeet our community of customer advocates. Ali Thank you, ! Just to make it a little more concrete: You said: "Marketing channels have different expiry settings and do not depend on specific eVar settings. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on. 'Most Recent' allocation, with 'visit' persistence is what we have as of right now . There is just a small percentage of these visits. In that case, eVar123 will never change once it has been set for a visitor. 1 Answer Sorted by: 0 There are a few ways to get bulk settings info. . Expiration here is a Server Side Calculation. I noticed that when we setup a eVar in the report suite Manager, we have the option for allocation: (most recent, original value or linear ), this depend on how we want to give credit to this eVar. Its primary purpose is to segment conversion success metrics in custom marketing reports. AllaGo to the Rules tab, then click the desired rule (or create a rule). ” For advertising, however, the use of linear attribution leads to allocation that is not truly linear and to less-than-ideal reporting. Level 2 25-11-2020 00:19 PST. It is correct SDK 4. Thanks again. For more information, please visit the documentation. Read real-world use cases of Experience Cloud products written by your peersAdobe Analytics. Step One: Pick & Enable a Custom Dimension in Google Analytics. t () (for a page view) or, as is more likely. I have it set as 'First' allocation because of Adam's article, and how it enforces as a 'tiebreaker'. An. 8. 01 last value in eVar) in reports. Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. Attribution models use report time processing, which is only available in Analysis Workspace. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Since it is "same visit", the - 321933Hi Eric No, eVar allocation is set to Most Recent. May I ask your help to confirm that, if in the OP sce. Community. Allocation: 'First'. What allocation does is assign "credit" to the values for conversions (events). Values passed into eVar variables follow the user for a. Now, I have noticed that in my current set up only keywords which resulted in prodView or scAdd are recorded (and the ones which did not. What i am trying to understand is that, if my eVar allocation is configured to last (most recent value) and if i make a calculated metric of. on the other hand the evar keeps the - 272485So in an eVar report where the eVar’s backend setting is “Original”, whether I used my “normal” Newsletter Signups event (column 2), or my Calculated one with Linear Allocation (column 3), credit went to the first page: So, the Calculated Metric allocation did NOT overwrite my eVar setting of “Original”. Alexis, Could you please explain more about the " linear allocation "? Thanks. lisensee0. Locate the eVars section. – List Var do not have a. In your Google Analytics property settings, enable a new, session-level custom dimension. This lets Adobe associate the event with the dimension value. Unfortunately click events don’t have access to some of page attributes . Hi Guys, I am in process of defining allocation and participation for a new report suite and i have not used attribution model in calculated segments so far. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Marketing channels have different expiry settings and do not depend on specific eVar settings. To specify the metric type when building a calculated metric: Select the gear icon next to the metric whose type you want to select. Sign In. Click the desired tag property. . . What i am trying to understand is that, if my eVar allocation is configured to last (most recent value) and if i make a calculated metric of. But, you are going to land on the product page without an event click, I think If you go and see the reports either you will see the "unspecified" keyword or only see the homepage, because to track landing page you need to perform click. peekchris83 if it does not work with the "exits" metric I can think of 2 solutions: 1) use a prop which has a "exit dimension" by default. Sometimes, variables encounter more than one value before hitting a success event. . I believe now that it has to do with some user browsers time settings which are incorrect. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageFor eVar it is can be different based on the allocation and expiration. . – eVar max length is 255 bytes for the entire variable; values longer than 255 bytes are automatically truncated when sent to Adobe. You can always set the eVar each time they view the experience, then expire the eVar on visit. Quick links. Hi Scott, Since the evars persist. Quick question - if we set the merchandised eVar with the add to cart binding event, a product is bound when add to cart happens. Ensure that Expiration and Allocation are set to whatever you need them to be in Analytics. Jennifer, another question I forgot to ask. 4? Now I have these evars have been sent to the Datasource. If the evar is set to expire to anything other than hit, then the value set in the evar will persist until expiration. . No settings are applied to them for allocation/expiration, everything is hit-based. Adobe Analytics. These variables are configured with a single lookback window (the time within which click-throughs and view-throughs are attributed) and an attribution model. Think of it as only s. - I think you're close, but I would expect slightly different numbers: In your sample/hypothetical session, you mixed page (s. Sign In. Suddenly, you could segment data in real-time!. You can set an eVar to a value or a data element. Courses Tutorials Certification Events Instructor-led training View all learning optionseVars have the ability to have Allocation, Expiration, Merchandising, and Counter settings applied. Most of us would agree that List Variable is one of the most powerful variable types in Adobe Analytics since they allow us to set an eVar to many values on the same hit. total 1. it is a boon for a retail implementer where he has an option to track any activity on his. Not all users have access to view this in the Admin, and even those that do, it makes it a pain to have to memorize or refer to another location to see what the settings are for the variable. we used a eVar to hold the search keyword. Alexis, This is very helpful. Read real-world use cases of Experience Cloud products written by your peers The visits metric matches exactly with page url prop and evar but probably because I have the evar set as allocation most recent and expire after visit. The Page variable uses something called linear allocation, which means that all pages get credit for a success event in a given visit. From an architect’s view, we tend to restrict eVars because the maximum limit of eVars per Report Suite is around 200-250 based on Adobe packages. but in your case as you set different eVar based on channel visits (in place of setting all channel value in one eVar) and in this example same visitor is coming from different channel, it will not overwrite previous channel value. On-demand Services. Values passed into eVar variables follow the user for a. Primary Server Call and Secondary Server Call. As a refresher, allocation is an Admin Console setting in which you tell SiteCatalyst if the eVar should use the first value it receives or the most recent value it receives, if multiple values are present prior to a success. Solution design document: Also known as a solution design reference, or SDR. evar 4, evar 5, evar 6, event 1, event 3. submit (function () { s. When measuring the. eVars can (based on report suite settings) keep the value forever, while props loose th. Are you sure you can have numeric evars ? It seems to me that only event can be numeric - I though they could only be counter or text. Allocation is a setting for Conversion Variables (eVars) in Adobe Analytics, with three options: Let’s take a simple example to show what how this effects things. Conversion Variables (eVar)Allocation refers to the circumstance when there's a persisted value and a new value is seen. Hi @ursboller, when we set up an eVar allocation as "Most Recent (Last)" and it expires on a visit, couldn't we meet criteria to - 330590Created for: Beginner. This happens because the very first value stored in the report suite was exactly with this capitalisation "Text1 Text2|Text3". If merchandising is enabled for the eVar in the previous example, the search term "goggles" is tied to the. Set the expiration to “Never” and allocation to “Original Value (First)”. .