The Moz Story Moz was the first & remains the most trusted SEO company. Look at reviews everywhere for business intelligence more than rankings. Local is the most recent addition, first appearing in 2017, and some studies suggest that local pack spots (the collection of 3, sometimes 4 nearby local business listings next to the map on Google) earn about 50% of the traffic on the page. If your site loads in 1. (The pie chart below is just a teaser. Nevertheless, there exists a huge difference between those studies and a simple infographic/post listing the supposed 200 ranking factors: they are correlation studies executed following a solid scientific method. 3. This is a surprising departure. Summary: In an effort to understand more about the algorithms used by Google and other search engines to rank websites, Moz collects views of SEO professionals and compiles the most likely. com Bit. ) Those of you who attended MozCon a couple weeks ago got a sneak preview of these results, but I'm guessing that few of you had a chance to fully digest them in the 14. Therefore, it's quite unlikely that any one factor will be dominant. This is an important finding, as it lines up with what many of us in. Local SEO and Local Search Ranking Factors for 2017 based upon the annual Moz survey. This year, with the help of Moz's data scientist Dr. The problem here is that's not necessarily a ranking factor. Let’s get started. After analyzing dozens of queries he boldly proclaimed, “Proximity to the searcher is the new #1 ranking factor in local search results today. Learn about Google E-A-T (expertise, authority, and trust) guidelines and how they can benefit your SEO strategy. Gain a competitive edge in the ever-changing world of search. Including alt text with your images ensures all users, regardless of visual ability, can appreciate the content on your site. Wizard of Moz Rand Fishkin emphasizes the need for SEOs at every level to understand three essential concepts in the RankBrain environment: 1. His specialties are advanced SEO, business practices, local SEO, technical SEO and tools. STAT SERP tracking and analytics for enterprise SEO experts. How come there's no reference to link velocity in the Search Ranking Factors, 2011 or prior?. This study is based on the first 20 organic results for every MozCast keyword (10,000 keywords), on both desktop and mobile, from a suburban location in the USA. If your site loads in 5 seconds it is faster than approximately 25% of the web. Video engagement. Google reads URL strings to better comprehend what a web page talks about and takes it into consideration when ranking. Search for jobs related to Search engine ranking factors 2017 moz or hire on the world's largest freelancing marketplace with 22m+ jobs. Proximity of address to the point of search . Truthfully, we still don’t really know what happened. Moz, a key voice in digital marketing, recently released their annual Local Search Ranking Factors survey for 2018, detailing the top foundational and competitive ranking factors for local SEO. You want a title that is going to be awesome. Moz DataDomain Analysis Get top competitive SEO metrics like DA, top pages and more. Methodology. According to Google: “This. Their answers. lists of the "Top 50 Local. Confirmed. com/local PAGE 2 WHIT PAPR 1. The image caption. This space will become more and more competitive. Last week LSA hosted a webinar with Darren. About Us. Reciprocal connections to other high Author Rank authors. Gain a competitive edge in the ever-changing world of search. Web search tool Land's Periodic Table of SEO Success Factors gives off an. The Top 5 Local Search Ranking Factors for 2017. First, it affects the user experience. For as long as online local business reviews have existed, the majority of industry discussion has been about how the ratings, number and text of reviews may impact local search engine rankings. Google, like regular people, uses reviews as signals of trust. 2011 is here, and that means it's time for our biennial search engine ranking factors survey to be renewed. 89% change,. New “State Of SEO: Search Engine Rankings for Wealth Management Firms” report uncovers companies succeeding in search engine optimization June 21, 2017 09:00 ET | Source: Hearsay Systems. C. Links can be spammed – that’s why they’re adding social metrics and user metrics. ”. Paid results do strongly impact organic click-through rate, especially in certain queries. With that in mind, let's make sure your site's pages are accessible. link building, site audits, page optimization, rank tracking, reporting, and more. 2. STAT SERP tracking and analytics for enterprise SEO experts. 89. SHARES. when attempting to rank high in the search engines for your business? It shouldn"t be surprising to see that Google My Business and Citations are at the top of this list. 2017). Our latest site speed study refresh looked at 10 websites spanning a number of industries and 26,000 different landing pages, ranging in performance from extremely slow pages (upwards of 9 seconds) to extremely fast (under one second). You can view the full results here if you haMarch 2016: Google Senior Search Quality Strategist Andrey Lipattsev confirms that content and links are the first and second greatest ranking factors. After analyzing dozens of queries he boldly proclaimed, “Proximity to the searcher is the new #1 ranking factor in local search results today. Everybody talks about how "content is king. Read on. High scores are not likely to happen at all and correlation scores of 0. If you have a page related to mobile. Regarding each of the ranking factors you have mentioned: Age of Domain - The age of the domain is not a ranking factor per se. Every two years, Moz surveys the brightest minds in SEO and search marketing with a comprehensive set of questions meant to gauge the current workings of Google's search algorithm. This year's survey, published by Moz under the editorship of Darren Shaw, is an impressive and well-organized guide, available here. ly/rankslides2015Moz Pro Your all-in-one suite of SEO essentials. Of that revenue, $19. On-Page SEO. This research is conducted every two years and in the process the smartest local SEOs. GoDaddy Pro Learn more. Improved Engagement ("Long Clicks"): almost always a positive sign from your users, and often an indicator of quality as well as being correlated with future visits. 25 billion+ keyword index. And, I will go one further than this. The Moz Top 500. Let’s pick just one, to give a sense of the industry intelligence you’ll access in this report. Search Engine Ranking Factors 2015 Expert Survey and Correlation Data Ranking Factors Home; Correlations;. The overall SEO process helps search engines produce the highest ranking factor to a specific website to reach it on the top of SERPs regarding the search query, and the searched keyword must be. March. Uncover valuable insights on your organic search competitors. 9)Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses. SEO software and data to help you increase traffic, rankings, and visibility in search results. On the flip side… The way your page is optimized has a huge impact on its ability to rank. SearchMetrics has compiled a ranking of SEO Ranking Factors 2017, which is based on the research of the top 30 sites on Google for selected phrases. However, certain implementations of JavaScript can be detrimental to search engine visibility. According to the Moz study referenced earlier, personalization signals make up 9% of SEO ranking factors. The study consists of two parts: a survey of professional SEOs and a large correlation study . According to Gabe's data, ranking position played some sort of role in whether you get Featured Snippets. Rand Fishkin, Wizard of Moz | @randfish | [email protected] Rank is probably the most popular and reliable score to know your competitors' domain or web page authority. With over 200 rankings factors (Bing claims over 1,000), no single factor has to be perfect. Moz DataBreaking news, updates, insights, analysis and guides covering SEO, PPC and all things search from the Search Engine Land team and subject matter experts. Here are the results of the thematic factors in 2017, compared to 2015: If you look at the Change column, you might get the impression that there were some major shifts in priorities this year, but the Change number doesn’t tell the whole story. A variety of negative outcomes can arise from the presence of duplicate listings, detracting from your local business' ability to rank well and win customers. Diversity of inbound links as a ranking factor in pack results moved up 22 spots from last year, and even in competitive markets, it rose 10 spots to #14. George Freitag, Local Search Evangelist at Moz. You can look in Google Search Console and see click-through rates. Jump to. Google via Stanford. Report. Founder/President at Whitespark. So that's basically the makeup of the local search algorithm today, based on the opinions of the people that participated in the survey. Tonight I will be mostly reading. . These are all elements that you have total control over, and have a significant effect both on how Google ranks your site and how your site appears. Using Moz’s ranking data on over 200,000 domains, combined with multiple SimilarWeb data points—including traffic, page views, bounce rate, time on site, and rank—the Search Ranking Factors study was able to measure how. This data was pulled from a reputable local SEO industry study that has been going on since 2008. On-page factors in general can be spammed – that’s why Google added links to the mix. Advertisement. They are asked to rank the SEO factors in several categories order of importance when it comes to ranking well in the Google’s local search results. I know this is the Local Search Ranking Factors, and we’re. Time to. One of these is the Moz local search tool. DA is a logarithmic scale of 1 to 100 where the lower number indicates low authority. Google has hundreds of ranking factors, though—so dwell time may make sense somewhere in the mix. Moz Local Raise your local SEO visibility with complete local SEO management. 2017 · 1 min read. In that poll of experts, we saw Google My Business signals being cited as the most influential local ranking component. It is just a comparative metric. 65% of review writers have left negative reviews after experiencing bad or rude customer service, and an additional 28% say their negative reviews result from businesses failing. Domain Authority is based on data from our Link Explorer web index and uses. Rand Fishkin, Wizard of Moz | @randfish | rand@moz. SMX Munich Keynote: Moz Ranking Factors - Download as a PDF or view online for free. . H1 Tag - Data suggests that the headline is a ranking actor in Google, whether or not it is in an H1 Tag. Your All-In-One Suite of SEO Tools. If your site loads in 2. The Local Search Ranking Factors survey has been conducted near-annually since David Mihm kicked it off in 2008, with Whitespark taking over in 2017. SEO Ranking Factor #1 is Satisfaction. 9) Global Link Popularity of Site (4. Organic SEO focuses on prominence in traditional organic search engine results, and plays a major role in local SEO campaigns. According to Moz Local Search Ranking Factors 2017, the top 5 are Google My Business signals, Backlinks, On-Page SEO (including NAP), Citations, and Reviews. It is the go-to resource for helping businesses and digital marketers understand what drives local search results and what they should focus on to increase their rankings. Moz Pro Your all-in-one suite of SEO essentials. The robots. It’s an important topic, but preoccupation with it can:The previous edition was published on Moz in 2018. A complete list of Google’s 200 ranking factors, sourced from SEO experiments, Google patents, and more. Open an incognito window and see your updated position. The highest-rated factors in our survey had average scores of 7-8 with less-important factors generally ranging from 4-6. We asked them, based on these sort of thematic clusters of ranking elements, things like domain level link authority versus page level keyword agnostic features, weight them for us. ) 2. There are already articles about the future of search engine algorithms, but I would like to offer up my own speculation, based on experience, existing factors and common sense. Google’s probably getting more complex. Web search tool Land's Periodic Table of SEO Success Factors gives off an. On one hand, Google has confirmed the ranking boost of HTTPS. Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in Google. Because there's such a big disparity. There aren't exactly any bombshells in it, but it's interesting…Moz ranking factors 2015 1040 ← Back to Question Center. READS. Local Pack/Finder Ranking Factors. After taking a year off in 2016, Moz is back with its 2017 survey of local search ranking factors. Since TIS primarily serves local businesses (and is a local business ourself!), we found it important to listen in on this webinar so we can be the best ally in your SEO efforts. The survey polls around 50 local SEO experts for their opinions on the most important actions and factors for local business rankings. I do not claim that this ranking is not. So has every Local Search Ranking Factors survey since 2017. Mobile Search Ranking Factors (Clue - One Normal SEO Factor is Missing) On-page SEO. Full keyword analysis with Ranking. Examples of these local search factors include keywords, domain authority, reviews, social engagement, as well as several others. com Google Ranking Factors: Correlations, Testing, & Hypotheses This Presentation Is Online Here: bit. Correlation 2: Time and total ranking keywords on URL. DataviaBuzzsumo&Moz’sJointStudySo, we have compared our experience with the most current lists on the top search engine blog sites to bring you 5 of the most important google ranking factors this year—2017. The survey speaks to what it takes to make it in the local 3-pack and gain high visibility in local. TikTok ranking factors. If you’re unconvinced that good SEO is really just digital marketing. Collect the link counts for each of the URLs in that SERP. Sneak preview of some key takeaways from the 2017 Local Search Ranking Factors SurveyDuring this webinar, panelists unpack the variables that have the greatest impact on local search rankings in 2017: GMB content, proximity, links, on page si. In fact, a recent study by Search Metrics showed no detectable advantage to sites using HTTPS. com (US). 8 seconds it is faster than approximately 94% of the web. 4) Link Popularity within the Site's Internal Link Structure (4. One of the best paths to building a sterling local business reputation is to run. Local Search Ranking Factors Study 2017 - Local SEO. Keyword Explorer – Helps you find the best keywords in your niche. The "document" in this context can also refer to things like the title tag, the meta description, incoming anchor text, or anything else that we think might help determine whether the query is related to the page. Foursquare 6. Years ago, Moz started to do this work with. 2 (Sept. See, there’s no set MozRank score you must achieve to rank on search engines. Complete Local SEO Management. From the research shown earlier, we found that websites with the top search rankings had TTFB as low as 350 ms, with the higher ranking sites pushing up to 650 ms. Thanks to Darren Shaw who has been running the Local Search Ranking Factors survey since 2017, we all benefit from this respected annual report in which local SEO professionals get to pool. They are asked to rank the SEO factors in several categories order of importance when it comes to ranking well in the Google’s local search results. Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue. On average across all industries, site-wide conversion rate for a website is around 2 percent (the donkeys), while conversion rates for the top 10 percent of websites (the unicorns) get 11 percent and above. The numbers shown are mean Spearman's correlation with higher rankings, meaning that a higher number indicates that websites/pages with the given feature tended to rank higher on average than those without. Analysis: Moz releases 2017 Local Search Ranking Factors survey. The Moz 2018 local search ranking factors study is out. ”) April 2014: Matt Cutts confirms that Google. As a PRO-member where can I find all the info? Thanks in advance, Stanley at Linkbuilding-Specialist. The survey is based on the aggregated opinions of dozens of local search experts, who have been. The study consists of. The new article looks like this, with updated content depth, modern branding, and inline visuals. MozBar See top SEO metrics for free as you browse the web. In fact, “Quality/Authority of Inbound Links to Domain” surpassed “Domain. HTTPS is especially important over unencrypted Wi-Fi networks. STAT SERP tracking and analytics for enterprise SEO experts. To boost your Google SEO local 2022 efforts, there are tools available to maximise your reach. Best Buy dominated organic results and performed well in local searches. 1. Submit Search. 15. Compare SEO Products See which Moz SEO solution best meets your business needs. One TikTok ranking factor is engagement, which. Including image alt text improves user experience and accessibility, but it may also help earn you both explicit and implicit SEO benefits. One TikTok ranking factor is engagement, which. The proximity of your business address plays a huge factor in the search results which are delivered to. Since its humble beginnings in 2004, this is where SEO happens. “All the fancy footwork in the world won’t get you anywhere. Next the new Domain Authority incorporates spam detection. There are two main search ranking factors, in the end two reasons why any web page ranks or doesn't rank for any phrase. If your site loads in 0. SEARCH ENGINE RANKING FACTORS ANALYSIS Moz Digital Marketing Company Survey Study by Lucio Lanzarini de Carvalho. It depends! JavaScript is essential to the modern web and makes building websites scalable and easier to maintain. This panel featured data from large-scale studies performed by SEMrush. To determine which number corresponds to which category, navigate to the category on Amazon and find the number Amazon uses in the node parameter in the URL. Consider that with the release of the Local Search Ranking Factors 2017 study, experts have cited that: 5 of the top 20 local pack/finder factors relate to links 6. At Stone Temple Consulting (STC) we deal with many different types of organizations, including some of the world's largest companies, and some of the highest-traffic websites in the world. The Moz Story Moz was the first & remains the most trusted SEO company. The first step in building the dataset is selecting a list of keyword queries. It brings so much to the table for a smaller team that has to do a little bit of everything. The raw counts of Google+ shares, Tweets associated with the URL, and Facebook likes and shares were the. High-quality inbound links or backlinks. Search Engines | Whiteboard Friday | Advanced SEO. Pete Meyers. While some people perceive the appearance of keywords in the URL as a minor ranking factor, every Google ranking factor is important to make it to the top of the search engine and so is this one. Firstly, neither of these variables has a particularly strong correlation with rankings — a perfect correlation would be 1, and I’m finding a correlation between Domain Authority and rankings of 0. 1) Age of Site (4) Topical Relevance of Inbound Links to Site (3. 071, and a correlation between branded search volume and rankings of 0. 3. Your All-In-One Suite of SEO Tools. See which Moz SEO solution best meets your business needs. A MozRank of 2 can rank just as easily as a MozRank of 9 depending on the circumstances. Factors 1-47: Statistical Spearman Correlation -0. 9K. 87. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). 65% of review writers have left negative reviews after experiencing bad or rude customer service, and an additional 28% say their negative reviews result from businesses failing to resolve their complaints at the time of service. " People are advised to "create. Anyone on the same local network, such as a coffee-shop or other public network can “packet sniff” and discover sensitive information about your. For as long as online local business reviews have existed, the majority of industry discussion has been about how the ratings, number and text of reviews may impact local search engine rankings. A few of the best SEO Analytics administrations invest a considerable measure of energy and cash dissecting Google and what makes it tick. Case Studies. Bing Places 4. ly/gr. The survey is based on the aggregated opinions of dozens of local search. The Moz Story Moz was the first & remains the most trusted SEO company. Moz's 2015 Search Engine Ranking Factors presents survey data from over 150 marketing professionals specializing in Search Engine Optimization. I believe the future of search can be categorized by what I will call The Six V's: value, validity, variety, vision, volume and visitors. Download the slides here: Marcus Tober's slides from SMX Advance Seattle: The Periodic Table of Ranking Factors - 2017…In this course, you’ll dive into the pillars of local search - proximity, relevance, and prominence - and learn about local search ranking factors. On-Page Ranking Factors; Off-Page Ranking Factors; Competitive Analysis (1) Accessibility. Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local. . Panda Update 3. Wizard of Moz Rand Fishkin emphasizes the need for SEOs at every level to understand three essential concepts in the RankBrain environment: 1. Make it short. Step 2: Create the listing and name your business profile. Yesterday i've followed your webinar with regards to Ranking Factors 2011. Moz Local Raise your local SEO visibility with complete local SEO management. HTTPS as a rankings boost. Proximity of address to the point of search. On-page (34%) 2. About. 7. The first is title. The average number of +1s and Google+ shares the author’s content receives. The higher a Page Authority score one of your web pages receive, the better chance it has of ranking high on Google’s search engine results pages, after all. You know the numbers — Google uses over 200 ranking signals, updates its algorithm over 500 times a year, and employs thousands of engineers. Speed is not a one-size-fits-all technical SEO challenge. So if you put that little caption down below, underneath your image, that can actually help with the Image Search rankings. Overall, links were up 9% as a general factor compared to last year, and a number of experts noted an increased focus on quality links since the rollout of the Local Stack / Snack Pack. This will present both new opportunities and new complications. Originally, Google aimed at a major monthly update, so the first few updates were a combination of algorithm changes and major index refreshes (the so-called "Google Dance"). Rob is VP of R&D at Moz. The first part of our guide to Google ranking factors looks at the simple, technical elements that Google uses to rank your page: title tags, H1 tags and meta descriptions. Moz API Power your SEO with our. Moz says that search engines use the content of the pages you link, as a relevancy signal. Moz rank exists to calculate the search engine optimization ranking of a particular web page or website. Local SEO: Google is going to increase monetization. It enhances the perception of your site's expertise, trustworthiness, and relevance, helping you. “Google vs. Local Search Ranking Factors 2017 Based On Survey Results. This cheat sheet is your fast track to squeezing the most you can out of what. I hope this helps you out with definitions, and if any questions remain after you've read through it, please let us know. SMX Munich Keynote: Moz Ranking Factors. Via Moz’s 2013 Search Ranking Factors MozRank used to be higher, and so did linking root domains. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The latter listed social signals as a ranking factor, an assertion that inspired a debate in our article’s comments. 200. A page’s title tag can be displayed as part of the search snippet in a search engine results page (SERP). GMB signals now make up 25% the local pack/finder pie chart. Only 5. The node IDs are also available in Amazon's Browse Tree Guides (Seller Central login required). 5. Check out what the SEOs at Moz had to say about what to prepare for in 2017. Moz Local: A location data and. Web crawler Land makes a top to bottom report thus does MOZ. On-page signals (20. DA scores range from one to 100. Read the article. D) Build your brand's perception, trust, and potential to convert visitors. 788. However, age is correlated to a build up of links over time, and quality links are a ranking factor. Web crawler Land makes a top to bottom report thus does MOZ. Moz’s expert panel agrees that a keyword appearing in the subdomain can boost rankings. We wrote the blog on SEO — literally. 7/21/2017 There's a new ranking factor in town, and it's one that will affect almost every aspect of your site optimization. . The trend line is, of course, an educated guess at best, and many events could change the adoption rate of HTTPS pages. Moz released their local search ranking factors study results for 2017. 2. . Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. Top 20 Root Domains Most Prevalent in our 10,200 keyword set(top 30 rank positions)SEOs may be disappointed to see eHow. It’s a score from 1 – 100, with 100 being the strongest and 1 being the weakest level of authority. While absolute conversion rates vary wildly by industry, unicorns always outperform donkeys by 3–5x regardless of industry. The following are the top on-page ranking factors that can affect your website's search visibility: title tags, meta descriptions, on-page content, internal links, URL structure, header markup, alt text, etc. Moz Links API Power your SEO with our index of over 44 trillion links. Research reveals that there are over 200 Google ranking factors. 5) Anchor Text of Inbound Link (4. Localization of their organic SERPs is the greatest form of personalization Google engages in. This study is based on the first 20 organic results for every MozCast keyword (10,000 keywords), on both desktop and mobile, from a suburban location in the USA. In this session, they shared the results of their analysis of that study and more. To this end, we used the suggested queries from all 22 top-level categories in the Google Adwords tool. You can also look at things that rank for their own title. Crawlable, accessible URLs. The Search Landscape in 2017. Here, we present Moz's analysis of 17,600 keyword search results from Google. Search Ranking Factors & Rank Correlations 2015 provides webmasters, SEOs and content marketers with the latest insights regarding the most important ranking factors for high-ranking Google. . And hit the ‘Add to Chrome' button. In 2020, this metric has jumped up to spot #8 — a leap of 16 spots in just three years. Based on this, we knew we should include the word "Google" in the title and try to rank for terms about "ranking on Google. Primary Google Business Profile category. 8. Given a search query and a document, compute a relevance score that measures the similarity between the query and document. Likely you’ve now seen the Local Search Ranking Factors 2018 Survey, undertaken by Whitespark in conjunction with Moz. Rather than measure the correlation between a factor (like links or shares) and a SERP, we can measure the correlation between a factor and changes in the SERP over time. SHARES. This element forms the clickable headline for the search result and is important for user experience, SEO, and social sharing. After that, click on the three dots at the top right corner of your browser. The Moz Story Moz was the first & remains the most trusted SEO company. Look to see more of the local and maps space monetized uniquely by Google both through Adwords and potentially new lead-gen models. Domain Registration - DomainTools. Up-ranking helps hit the #1 SERP (search engine result page) and attract a lot of visitors for free. In this article I'm going to address the current state of local. These ranking factors serve as useful guidelines for SEO’s and content marketers to optimize their. 16-17: SMX Master Classes Online Nov. In addition, I am going to compare it against raw ranking data pulled by my company, Stone Temple Consulting (STC). Sarah is CEO of Moz and has been at the company since joining as the eighth employee in 2007. It is not a ranking factor but rather a component of Google’s Search Quality Evaluator Guidelines (SQEG). Part 1: On-page factors. Upload. This is a complete guide to on-page SEO in 2024. These. But often times it will also rank for other keywords. 5. Web Solutions That Produce Results! 410. Thanks to Darren Shaw who has been running the Local Search Ranking Factors survey since 2017, we all benefit from this respected annual report in which local SEO professionals get to pool. So search visits, saying that that 0. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Go to “More Tools” and then “Extensions. Keep in mind, however, that when it comes to SEO, the name of the game isn’t to make your site lightning-fast—just fast. So, generally, more reviews will lead to more rankings and traffic. Part 1: On-page factors. That’s because it’s one of the most important search ranking factors (right up there with user experience, links, and RankBrain. Yet, the first time a Google representative said online that links were a ranking factor was in 2016. Download the report for further analysis and view the numbers in the light of how Google might adjust proximity based on new factors like curbside pickup and local delivery. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Now that we’ve got that covered, let’s look at this year’s 7 most influential local pack ranking factors. The correlations in Moz’s latest Search Ranking Factors survey leads to the same conclusion. Number of “Check-Ins” at location. May Savings Get up to 30% off Moz Pro! Save Now! Free SEO Tools. Creating your Google+ Local page for your local business is your first step to being included in Google's index. Move over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy.