Today, we update our index with the freshest backlinks on the web every 15 minutes, and our crawler processes up to 8 billion pages a day. URL Rating (UR) Domain Rating (DR) Ahrefs Rank (AR) But before I explain what each of these SEO metrics means (and how we calculate them), I’d like to take a moment to brag about the MONSTROUS infrastructure that powers Ahrefs. Ahrefs currently does not offer a free trial. Rank Tracker – Our most popular solution for. The process is designed to provide a comprehensive and accurate assessment of a website’s backlink authority, which is crucial in determining its DR. 2. Traffic share = topic share aka “topical authority”. What is Ahrefs Domain Rating? Ahrefs Domain Rating (DR) is a metric developed by Ahrefs, a leading SEO tool, to measure the authority and strength of a website's backlink profile. Why did my Ahrefs Rank drop if I haven’t lost any links? My website is gaining organic keywords, but losing search traffic. While these metrics can provide valuable insights for SEO analysis and even measurement, they are only attempts at interpreting. At Ahrefs, we have UR and DR. Downloading backlinks from ahrefs. A website with a higher DR is more likely to rank higher in search engine results pages (SERPs) for relevant keywords. There are two main ways to spy on your competitor’s website traffic and rankings: Using Ahrefs’ Site Explorer – Best for quick checks. The URL Rating can be tested on both homepage and individual pages of a given site; simply put, it’s a page-level metric. If you were looking for low-competition informational keywords for a blog, you can do the same. Advanced at $399 a month – great for large businesses. Only if Google thinks you used a 302 redirect by mistake for a permanent move does this not happen. com’s database of 500 billion pages, we actually. Table of contents. It means the website is well established and has proven its worth to Google. FeaturesAhrefs nor Moz seem to consider domain age (correct me if I'm wrong) and content quality, latter of which is understandable tho considering what kind of undertaking training NLP for multiple languages is. Take a head term like “ ecommerce ” and enter it in Keywords Explorer. Link equity or “link juice” is a level of authority or value that is passed from a linking page to the page or pages it links to. It is measured on a scale from 0 to 100, with the latter being the hardest to rank for. What is Domain Rating (DR)? Find out what Ahrefs Domain Rating (DR) is and how it is calculated. 1. Strength, in this case, is the ability (or likelihood) of a given domain to rank high in the SERPs and pass its backlink strength (“link juice”) to other websites. After you have chosen a competitor, go to the “Site Explorer” section, and enter the URL. To check your organic traffic in Site Explorer, you can: Plug in your domain and scroll down to the Overview 2. You’ll be automatically redirected to the Overview 2. You can see at a glance that it got tons of links over the years. You also agree to: (a) provide true, accurate, current and complete information about yourself as prompted by any applicable Service's registration form (the "Registration Data") and (b) maintain and promptly. What is Domain Rating, and Why Does it Matter? In the vast ocean of the internet, the success of a website hinges on its ability to be found. Tips Meningkatkan Domain Rating. So unlike Ahrefs, SEMrush or Moz Pro, Majestic is all about backlinks. It would be: PageRank for a page = (0. A good way to reduce that is to balance advertising with cheaper and often more. *Regardless of how “good” a niche is, you can make almost anything work if you have enough passion and interest in it. Internal links are links from one page on the same domain to another. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. (If you search for multiple keywords, use the search operator "allintext" to get more relevant results. It calculates the rating by considering various factors, such as backlinks. DR, on the other hand, stands for Domain Rating, which measures the overall authority of an entire domain. Toggle the “Any word” switch. This tool is remarkably user-friendly and precise, offering insights into a. Domain Rating shows the strength of a target website’s total backlink profile (in terms of its size and quality). Source: Ahrefs. In simple terms, when they detect duplicate content, they group the URLs into one cluster. Ahrefs Domain Authority is a metric that measures the credibility and influence of a website in search engine rankings. What is Ahrefs UR and DR? Ahrefs UR and DR are two important metrics used in SEO to measure the authority and quality of a website. Generally speaking, each domain splits its rating equally amongst the domains it links to. But if you are not sure who your competitors are… #5 – View Competing. The columns are cleaned up, so now we’ll clean up the row data. Luckily, there are similar metrics around, one of which is Ahrefs URL Rating (UR). Ahrefs Domain Rating metric indicates the overall strength of the website’s backlink profile. It helps to show the strength of your website’s backlink profile. Website Authority Checker (Ahrefs) Like Moz, Ahrefs is a well-known SEO tool. How to check pages for HTTP status codes in Site Explorer. Website health. Ahrefs also displays icons for the Google SERP features available on each individual SERP, like what type of featured snippets there are on-page. txt only controls crawling behavior on the subdomain where it’s hosted. Ahrefs Domain Rating According to Ahrefs: “Domain Rating (DR) shows the strength of a website’s backlink profile compared to the others in our database on a 100-point scale. However, when many SEO professionals use the term “keyword difficulty,” they’re referring to the broader concept of. Ahrefs is the closest you can get to an ‘essential’ tool if you are a serious content marketer or SEO. The more and higher-quality dofollow referring domains a website has, the higher its DR is, and the closer its AR is to #1. While Ahrefs can (slowly and painfully) gather keyword ranking data from external domains, Moz can’t do it at all. They do this by making your searches more precise and focused. SEO Glossary / Domain Rating (DR) What is Domain Rating (DR)? Domain Rating (DR) is a proprietary SEO metric by Ahrefs. Its pricing starts at $99 per month. In other words: Majestic isn’t an all-in-one tool that does keyword research, SEO site audits and on-page SEO analysis. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. The jargon around links doesn’t stop there, unfortunately. When considering your Domain Authority, Moz also looks at the authority of the linking domains. The two give you information that tells you how well or bad your website or that of your competitor performs in the SERPs. FAQs & Troubleshooting. Ahrefs launched a free SEO tool that offers SEO and site diagnostic data. Its logarithmic scale means that it’s much easier to improve your score if your domain authority is at a 20 or a 30 than if it was at a 70 or an 80. Like “keyword difficulty,” “domain authority” and “page authority”—you may also see them called domain rating and URL rating depending on the product you use—are not Google-sanctioned terms. To do that, click “URL inspection” on the menu and enter the page’s URL. 2. 3. Ahrefs Review: The Bottom Line. Crucially, Ahrefs uses its own proprietary ranking called “Domain Rating”, instead of Moz’s “Domain Authority” algorithm. com’. What is Ahrefs Domain Rating? Ahrefs Domain Rating (DR) is a metric developed by Ahrefs, a leading SEO tool, to measure the authority and strength of a website's backlink. ”. 15/number of pages on the internet) + 0. Due to these reasons, it has failed to be a complete SEO software. Open up this tool and enter your keyword and domain to check your position and see the SERP completely for free. Refer to Principles of Domain Rating calculation for more information about Domain Rating. A domain authority (DA) score is an automated score developed by Moz that's produced by an algorithm that judges the strength of a website in terms of its ability to rank. 13. If you want to control crawling on a different subdomain, you’ll need a separate robots. At Semrush, the domain has an authority score of 91 out of 100. The Domain Rating, or DR, is one of the most popular metrics not just for Ahrefs, but for the SEO industry as a whole. They then “select what [they] think is the ‘best’ URL to represent the cluster in search results” and “consolidate properties of the URLs in the. Semrush offers a 16% discount if you pay in advance for a year. For example, the site: operator restricts results to those from a particular site: How to see a site's backlinks history beyond the predefined 60 days. As Bill Slawski states, the idea behind Google’s “reasonable surfer” model is to rank web pages “based upon a probability that a person following links at random on the web might end up upon a particular page. For instance, a DA of 50. How does Ahrefs determine what this number is? Key factors that DR uses What Is Domain Rating? First, let’s talk about what Domain Rating (DR) is. DR or Domain Rating is one of the popular SEO metrics across several platforms and not just Ahrefs. SEMrush is a popular tool among many SEO professionals and it also provides data about the domain authority of a website. It is a reliable indicator out of 100 that estimates the ability of the website to rank in. Checking Traffic value history. Make up your own ratings. It shows you an option to check the Ahrefs URL Rating of the website that is linking back. Which means you have a chance of cracking the top 10. One of the great features that both tools offer is domain analysis. It shows the number of unique pages crawled over the last 6 months and how it’s changed over the last 30 days, along with a breakdown by HTTP status code below the chart. To find a good niche, you first have to know what you’re looking for. Domain Rating (DR) is a handy ranking metric from Ahrefs. Domain Rating (DR) and URL Rating (UR) are the measurements Ahrefs uses to rate the backlink profile of a site. The CEO was also involved with some scandals, which led to even more links. If it has a link from the New York Times and Forbes, that it has two referring domains. The domain we purchased for the expired domain experiment had only nine referring domains. That said, don’t take this to mean that one CMS is superior to the rest. The reason is simple: this metric is used to determine the “quality” of a website, and in many cases to qualify link opportunities as good or not that good. Ahrefs’ Domain Rating (DR) is a measure of the strength of a website’s backlink profile. It evaluates how likely your website is to rank in the Search Engine Results Pages (SERPs). Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Standard at $199 a month – brilliant for medium businesses. Domain Rating (DR) shows the strength of a website's backlink profile compared to the others in our database on a 100-point scale. But… is Ahrefs worth your money in 2023? Find out in this detailed review along with its pros, cons and features. This is the new location and we don’t intend on moving it back. Go to Organic Keywords. 3. Go to “More Tools” and then “Extensions. Moz isn’t the only software with their hat in the Domain Authority ring. Each result in the response costs 0. Both internal and external backlinks pass. URL Rating runs on a scale from 0-100 and takes into account both the quantity and quality of backlinks to a web page. A crawler is an internet program designed to browse the internet systematically. So if most search results come from websites with high DR, it’s most likely that ranking for a keyword won’t be easy. You can get several of these as email alerts. URL Rating (UR) shows the strength of a page's link profile on a 100-point scale. It’s a metric determined by a third-party source, Ahrefs, that reveals the strength -- in both quality and size -- of a website’s backlink profile. Google Trends is a great way to discover topics that are trending in your industry. com) entire database of pages, domains, and links using search operators. DA scores range from one to 100. , Domain Rating). The domain rating (DR) metric will be used to determine the AR. How to check . Update frequency: every 12 hours. ). Still, it’s not the. In the end, you’ll understand what really reflects your SEO efforts and how. How Moz calculates Domain Authority Domain Authority (DA) is based on data from Moz’s web index, Link Explorer, using metrics such as the number of links pointing to your site, and the authority of the domains those links are. Ahrefs breaks it down into some easy-to-understand metrics that you’ll see across the reports in this tool. It is used to obtain the strength of a website’s backlink profile based on a logarithmic scale ranging from 0 to 100. Hire industry experts to answer. Use Ahrefs’ Site Explorer to analyze your competitors. Meta viewport. The more the incoming links, the better your domain authority. Everything in this section requires nothing but the Overview report (i. Crucially, Ahrefs uses its own proprietary ranking called “Domain Rating”, instead of Moz’s “Domain Authority” algorithm. DR ranges from 0 to 100, with higher numbers indicating a stronger. One difference: Whereas Ahrefs, SEMrush, and Majestic were designed to measure the strength of a domain, MOZ’s DA. Make sure to pick your target country (e. This content tool provides comprehensive information on articles for any keyword. Get a high-level overview of the SERP. This puts Ahrefs above Moz for this feature, especially since Ahrefs can also generate ranking reports the same as Moz. Domain Traffic. Domain Rating. Meta description. com. How Moz calculates Domain Authority Domain Authority (DA) is based on data from Moz’s web index, Link Explorer, using metrics such as the number of links pointing to your site, and the authority of the domains those links are. Part 2. URL Rating (UR) – points on a scale from 0 to 100, showing the "strength" of a specific link, e. Domain Authority and domain rating, both are correct in their own way. In essence, Domain Rating is a proprietary ranking factor that was developed by Ahrefs to gauge the depth of your web page’s backlink profile, based on an index of 1 to 100. However, they aren’t the only metrics you should be analyzing. , Domain Rating). It is also important to acknowledge many different contexts when evaluating DA. ”. 1. The results can be downloaded as a CSV, and are also available on the dashboard. Click the Content Gap report. All three are measures for the authority of a website based on its backlink profile. The first is to install and activate Ahrefs’ SEO Toolbar, then try to navigate to the HTTP version of your homepage. It also instructs the browser to behave as if the “ noopener ” is specified in the “rel” attribute. For example, organic traffic is a KPI. ” Ahrefs has its own proprietary authority metric, called Domain Rating (DR), used to estimate the site’s “link popularity” compared to other websites. Method 2: Check the referring domains and pages graphs. Domain Rating – Ahrefs’ measure of the quantity and quality of links pointing to an entire domain. It is simple to improve the domain authority and page rank, but an SEO can use some effective strategies to boost the website ranking in the search engine results. Choose the “Phrase match” keyword ideas report. See the strength of your website’s backlink profile on a scale from 0 to 100. Ahrefs is the closest you can get to an ‘essential’ tool if you are a serious content marketer or SEO. linked_domains_by_type: Contains the domains that the target links to. Google Search Operators: The Complete List (44 Advanced Operators) Google advanced search operators are special commands and characters that filter search results. Domain Authority is a metric created by Moz. Use internal linking to improve the ‘authority’ of important pages. This is the most controversial factor when it comes to the rankings of a website. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Which means you have a chance of cracking the top 10. txt file. Its purpose is to boost the “authority” of your pages in the eyes of Google so that these pages rank higher and bring more search traffic. If you only see a few pages with the “Discovered - currently not indexed” issue, try requesting indexing via Google Search Console (GSC). In SEO, website authority is determined by the number and quality of the links pointing at it. Ahrefs has their own website authority metrics to find out a domain’s SEO strength. And most of them are unrelated to the platform you use. . Domain rating is a marketing metric that measures the strength of a website’s backlink profile. If it has a link from the New York Times and Forbes, that it has two referring domains. Here are 10 comparisons these professionals highlighted regarding Ahrefs and Moz as domain authority checkers: Ahrefs Has the Edge With its Visuals and Trend Tracking. When you conduct a DR check, higher scores correspond to a much better ability to rank well for certain terms and. Using computer-generated contentFeatured tool: Ahrefs . So, you know that you can trust Ahrefs to deliver the goods! About UbersuggestAhrefs presents the results as ‘Domain rating’, while SEMrush presents them as ‘Authority score ‘. It ranges from 0 to 100, with higher scores indicating stronger authority. In fact, DR is their most prominent metric. Ahrefs Mean Adjuster; Ahrefs Max Adjuster; Ahrefs uses a combination of Google Keyword Planner data and click-stream data to create a model that estimates traffic going to a page on a website. Ahrefs – Best all-around keyword tracker. What is Domain Rating (DR) Domain Rating (DR) is a handy ranking metric from Ahrefs. Domain Authority. domain/*” mode. According to Ahrefs, the Domain Rating of a website reflects its authority, but it is different from. , United States). Here's how to do it: Go to Google Chrome Web Store. 3. The DR strength is measured on a logarithmic scale from one to 100, with 100 being the strongest domain rating available. Domain Rating (DR) is a metric developed by the SEO tool provider Ahrefs to measure the strength of a website's backlink profile. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. The Ahrefs link intersect tool allows you to compare three of your competitors’ SEO backlinks. We have a Top Level Domain (TLD) of and the subdomain of . 2. How does Ahrefs calculate Domain Rating? Ahrefs calculates Domain Rating based on the quantity and quality of backlinks pointing to a website. Website Authority Checker (Ahrefs) Like Moz, Ahrefs is a well-known SEO tool. If you are on the "Lite" plan, exports are limited to 2,500 rows. Ahrefs has the second most active web crawler after Google, which means we have the best backlink database in the industry. linked_anchors: Contains the anchor text and # of outgoing external and internal links that have it. There’s no point in targeting keywords. 4. Ahrefs offers four different pricing tiers: Lite at $99 a month – ideal for small businesses and freelancers. Importantly, it doesn’t just do all this for expired domains listed on Godaddy — it also does it on smaller domain registrar auctions like Snapnames, NameJet, and Dynadot. Let me share a few tips that I think are responsible for our success on this platform. Link exchange. SEMrush uses an Authority Score that measures the overall quality and performance of a domain or. 3. Ahrefs is aimed at a range of customers, including content marketers, agencies, bloggers, ecommerce owners, and more. It also allows users to perform keyword research and measure important metrics like search. The scoring includes all links leading to a given. Domain Rating, on the other hand, receives one score for the entire domain and shows. Make sure to check out this part of our Ahrefs review below. Locate MozBar and click on the pin icon to pin the MozBar in your browser. Majestic has by far the cheapest paid plans: (Starting at only $50 per month. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. ”. Customer acquisition cost (CAC) can be enormous for many SaaS companies. It can be seen in almost all tools and reports within the platform - and if handled correctly, it can be very useful in evaluating current and planning future SEO activities. Use Ahrefs Webmaster Tools. Domain Authority between 50 and 60 must be rated as good. How to monitor recent ranking changes in Site Explorer. However, they are separate companies with. Moz’s tool allows businesses to check Domain Authority to “predict how likely a website is to rank on search engine result pages (SERPs). For example, if the delta for this number is +1. They also explicitly state that DA isn’t a metric Google uses to. UR is somehow similar to Google’s PageRank. I have seen sites with extremely high Ahrefs metrics getting slapped down by Google for PBN usage. Domain Rating shows the strength of a given website’s overall backlink profile. The platform offers a range of features, including keyword research, backlink analysis, and content exploration. That means you’ll need to target topics your potential customers are searching for. What DA, DR and TF mean. The backlink referring page metric shows the number of unique pages that are linking to a website, which is a key factor in determining its authority and credibility. e. I usually set the filters to include: Sites with an Ahrefs Domain Rating of 25+For example, we can easily filter for posts from websites with a Domain Rating (DR) above 30 and an estimated website traffic of at least 5K per month. Keyword Rank Checker takes a snapshot of the top 10 positions and highlights your current position for the keyword, even though it’s not in the top 10 yet. Domain Rating (DR) A metric that shows the overall strength of a website’s backlink profile on a scale of 0 to 100. It uses a variety of SEO factors like inbound and outbound links, link quality, and the age of your domain to determine your predictive rankings. Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword. The report gives you an estimate of the total number of people that visit your site or that of your competitor. That. Domain Rating and URL Rating are important metrics developed by Ahrefs to measure the authority and ranking potential of websites and webpages. SEO Glossary / Domain Rating (DR) What is Domain Rating (DR)? Domain Rating (DR) is a proprietary SEO metric by Ahrefs. Both internal and external backlinks links are taken into account when calculating URL Rating. URL Rating (UR) is a metric used in SEO that estimates the strength of a webpage’s backlink profile on a scale from 0 to 100. txt files. Backlink anchor text — Analyze anchor texts to see. 2. It comprehensively analyzes your website’s backlink profile, including the UR of individual pages. DR is a proportion of the amount and nature of the backlinks going to the whole area, while UR rates the backlinks going to a particular page. Journalists have a reputation to uphold, so they’re rarely interested in what a regular Joe has to say. Sidenote. The problem with this method is you may see a 307 if your site uses HSTS. External websites that direct users to your site are known as referring domains and are sometimes known as “linking domains. Domain rating is an Ahrefs metric that calculates the strength of a website's backlink profile on a scale of 0-100. Brainstorm “seed” keywords. Ahrefs DR (Domain Rating) is a metric that measures the authority of a website’s backlink profile on a scale of 0 to 100. 5 first page rankings per post (21 total), versus a client 8 months in with nearly 1. DA and DR technically indicate a website’s domain. To check your SEO score you need to enter the domain name or URL into the given field of an SEO checker and click “Check SEO Score”. Here’s how you can see these opportunities: Go to Ahrefs’ Competitive Analysis tool. 63% of Google searchers click on results from the second page. Further investigate any with the label “Link lost : (”. It shows how your website’s backlink profile compares to the others in the Ahrefs database on a 100-point scale. 1. Before you panic, know that this isn’t always a problem because of how Google handles duplicate content. It evaluates how likely your website is to rank in the Search Engine Results Pages (SERPs). Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. Top SEO statistics. A page is given an initial PageRank score based on the links pointing to it. AR ranks the websites in Ahrefs’ database according to the size and quality of their backlinks. For instance, if Site A (an external website) has one or two backlinks pointing to Site B (your site), then Site A is considered a referring domain of your site. Method 2: Check the referring domains and pages graphs. It should redirect, and you should see a 301 response code on the toolbar. Domain Rating (DR) plays a crucial role in this journey. 5 first page rankings per post (31 total). This doesn't mean you should ONLY write for search engines or on topics that you find with these strategies. Pages per session. , Domain Rating). Ahrefs intends to stay independent and focus on helping people to make useful content and to make it more accessible, with the ultimate goal of building a search engine that shares. Website authority is calculated based on different factors, depending on the specific tool used in the. e. So what does this mean? Technically, a link from a page with a higher UR could pass more immediate “link juice”, even if it’s on a site with a. DR scores range from one to 100. You’ll learn how to complete it in step #4. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. If a user puts a website into Ahref's Site Explorer, then he can check its UR. As with the old toolbar, we still show the following metrics for pages and domains: Ahrefs Rank (AR); Ahrefs Domain Rating (DR);Although you can use Ahrefs for all kinds of SEO purposes, it’s probably best known for being a backlink checker and research, tool. If all is good, you should see a. Enter your domain in cell A1 of the sheet labelled “Settings,” then paste the referring pages (from the Lost Backlinks report) into column A in the sheet labelled “Redirects. Then, if the domain ranking is high (on a scale of 1 to 100), this means that “link juice” is transferred to the linked domains. But what exactly is it? Domain Rating is a metric developed by Ahrefs, a popular SEO tool, that measures the strength of a website’s. Meta refresh redirect. The Domain Rating (DR) indicates a site’s backlink profile strength, whereas the Domain Authority (DA) indicates which site would rank higher in search engine results pages (SERPs). So, it makes sense that Ahrefs seems to prioritize these metrics. Here’s how you can see these opportunities: Go to Ahrefs’ Competitive Analysis tool. Boosting your website's ranking means more traffic, leads, and business growth—now that's a win-win! With an arsenal of killer tools, Ahrefs has got you covered. The higher a website's Ahrefs domain authority, the stronger its potential to rank higher in search engine results. Link quantity and quality correlate with higher rankings for all URLs on a domain in search. But by and large, the trend in those graphs is undeniable. The results can be downloaded as a CSV, and are also available on the dashboard. DR is measured on a logarithmic scale from 0 to 100, with the latter being the strongest. What does referring domain mean in SEO? Referring domains or linking domains, on the other hand, are the number of unique websites (or at least one website) that link to your website. Domain rating is a crucial SEO metric developed by Ahrefs to assess a website's authority and strength. On the other hand, if you come across a volatile SERP, that means that Google hasn’t found 10 results that they like yet. It was developed by Ahrefs, a popular SEO tool provider, and was first. The higher the number the better. These two measurements are typically used to help identify the right websites to target for your link-building outreach efforts. Though Ahrefs’s paid subscription is an incredibly powerful SEO tool, their free website authority checker only provides very general data, namely: Domain rating. Ahrefs Has More Comprehensive and Up-to-Date Database of Backlinks. Two methods: Check if their homepage also has a “noindex” tag. Last year we increased organic traffic to our website by 250%. How Does Semrush Compare With Other Domain Rating Scores? To hold a relevant and thorough comparison, we ran a comparison study looking at 24,000 domains of different sizes and checked each domain’s scores from Moz and Ahrefs in addition to our new Semrush data. e. In other words, it looks at all the domains that point back to your website and analyses them in terms of quality and quantity, with the former making a much bigger impact on your score than the former. If this isn’t the case, click on the tab ‘keywords explorer’ to get the same screen. Similarly, a DR of 100 does not mean that the website is the most authoritative on. So what does this actually mean? According to Ahrefs, the CPC. A website’s DR is high if it has many backlinks from high-quality websites. It runs on a scale from zero to a hundred. Also called domain authority, this is a search engine ranking score. While UR is a page-level metric, DR is a domain-level metric. Use internal linking to improve the ‘authority’ of important pages. To do this, we can use two of Ahrefs’ core metrics: Keyword Difficulty and Traffic Potential. How do we know? We. How Does Moz Calculate Domain Authority? Domain authority is scored on a scale of 1 to 100 (1 being the worst, 100 being the best) using an algorithm designed by Moz. What is Domain Rating? Domain Rating (DR) is an Ahrefs metric that shows the relative strength of a website’s backlink profile. Ahrefs can also monitor a website’s traffic flow. It has amassed a considerable number of backlinks and is likely to rank on the first page of Google for a sizable chunk of its target keywords. In the same way, the statistical reality Ahrefs is facing is stacked towards a small percentage of domains in their index. How to upload a disavowed links file in Ahrefs Site Explorer.