You know, give a percentage that you would assign if you were giving an overall assessment of the importance of this factor in Google's ranking algorithm. Your All-In-One Suite of SEO Tools. 1:25. Here's how it looks in Moz Analytics: A keyword with a location specified counts against your keyword limit in Moz Analytics just like any other keyword. If there’s another website that you just can’t seem to outrank, their stronger link profile is. The ranking factor studies undertaken by SEOmoz and others have. Top 10 Ranking Factors in 2007: Keyword Use in Title Tag (4. Using the Moz Local tool to try to either correct or build new citations to the new location would be important too. Part 1: On-page factors. This year, we've continued that tradition and added a whole new element of research, comparing the aggregated opinions of 132 SEOs around the world with. 1. The industry average for local SEO work is between $300 to $2,000 USD per month depending on whether you work with larger agencies or consultants, as well as your business’s specific needs, the competitive market, and the location you operate in (as well as other factors including your business’s current size). It's free to sign up and bid on jobs. Google has been creeping closer to going fully mobile-first for years. However, it is a strong ranking signal, which is why claiming your Google. Sarah is CEO of Moz and has been at the company since joining as the eighth employee in 2007. If you are the first website in the organic section of the SERP (don‟t be confused by the paid ads at the very top), then your rank is 1. For instance, the node ID for the Electronics category is 172282. Personalization Ranking Signals. There’s even more that good local brands can do. Every 3-4 years, there's a big shift or addition to the key metrics Google (and, to a lesser extent MSN/Bing and Yahoo!) uses to order competitive search results. Both are worth detailed examination. The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet. Despite its success, seven years is a long time in SEO. 0 – Moz. SEO Ranking Factor #1 is Satisfaction. David Mihm is one of the world’s leading practitioners of Local search engine marketing. 1. Subscribe to Moz. And this is where Moz Local comes in most handy. thnx a lot. Years ago, Moz started to do this work with correlation stuff,. The 2021 Local Search Ranking factors are in! Here’s what you need to know to help local businesses in 2022. Level 2: Modeled or rewarded, indirect effects. The node IDs are also available in Amazon's Browse Tree Guides (Seller Central login required). Our listing management solution enables you to quickly distribute a local business’ data in real time and real fast, to the top directories, data aggregators and mapping apps. There are a couple of ways to find this. Clearly, GMB has become the most important ranking factor for local SEO. Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future - Whiteboard Friday; 9. See why 10,000+ customers choose Moz Local for their location management needs. Discover valuable keyword phrases and topics. The chart below shows what often happens when you don't update your content. On-page factors in general can be spammed – that’s why Google added links to the mix. 2. Getting such results cannot happen overnight. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. Converse with customers everywhere, with extra kindness. Mobile-First Optimization. Moz Study. 14 to -0. In this article, we’ll explore the most important factors for ranking—in both the Local Pack and the localized organic results—based on data from the 2023 Local Search Ranking Factors Report from. For example, rankings such as “dentist + city name” or “doctor in the region. Include testimonials on your website. To help you understand which factors are most important, Moz has now published a study about the local ranking factors 2015. Rather than dumping 24 maps on the page, here they are in a Slideshare that you can click through: Proximity is the New Top Local Search Ranking Factor from Darren Shaw. Authority of Linking Domain: The referring domain’s authority may play an independent role in a link’s value. By Miriam Ellis, Local Search Marketer at Moz, 1st Nov 2023. A lot has changed in local search since Moz’s 2014 Local Search Ranking Factors study. data aggregators: Infogroup. This data was pulled from a reputable local SEO industry study that has been going on since 2008. Here's why. Google Business Profile (36%) 1. Moz page authority is a score that predicts how well a website page ranks on search engine result pages (SERP). You can set up a keyword list for as many keywords as possible. 20% of search queries on Google's mobile app and on Android devices are voice searches. 5, the adjust negative values back to 0. We’re fortunate to have some original data today from Moz’s own Dr. . We can use those weights in our vector calculations. With Whitespark’s managed citation and local SEO services, we take care of the legwork so that you can take care. Moz Local Raise your local SEO visibility with complete local SEO management. For example, if a user searches “How. Links can be spammed – that’s why they’re adding social metrics and user metrics. 10 It is important to mention that the three-way classification of the values of the spearman correlation into small (r s. 2 Local SEO Ranking Factors. The Local SEO Cheatsheet. They deceive the searcher and the buying public and they. Domain Authority 2. 65% of review writers have left negative reviews after experiencing bad or rude customer service, and an additional 28% say their negative reviews result from businesses failing to resolve their complaints at the time of service. ; Google’s SEO starter guide, Search Quality Guidelines, and Search Central web. The survey known as Local Search Ranking Factors has been an industry favorite since its inception in 2008. 2015 Ranking Factors Expert Survey. Beats beat the expected CTR for a given position by 12 percent, then you're likely to appear in position 2. #2 Google My Business. 026398. This suggests that for those results, the keyword use may actually be hurting them. Define local SEO, and determine if a business is eligible for local SEO. Our 2019 report cited user-to-business proximity as the dominant influence on Google’s local pack rankings. Matt Peters and his data science team. Next the new Domain Authority incorporates spam detection. Because there's such a big disparity here, both of them have a handy 10 point scale, as illustrated below. “The core essentials in 2021 will remain about the same — every SEO needs to understand the fundamentals of crawling vs. It defines the type of content that should be updated frequently. Here, we present Moz's analysis of 17,600 keyword search results from Google. Moz Local. Your All-In-One Suite of SEO Tools. Tonight I will be mostly reading. If you can provide an easier search solution than Google, that gives the user a reason to search your site instead of going back to Google, which counts as a bounce. Name your new listing and start adding all of your important business information. , review stars for product ratings)Moz Pro Your all-in-one suite of SEO essentials. Domain Registration - DomainTools. A/B testing. This. This includes building backlinks, acquiring citations and social mentions, and fostering partnerships with authoritative websites. Moz Academy Local SEO Certification: Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam. 11. The evaluation can help you find out the strengths and weaknesses of each software, and choose which suits you requirements better. Easy and intuitive user interface makes ramping up painless. Another crucial ranking factor for Google is how well your content matches a user’s search intent. Pete explores the trends, major hold-outs, and what to expect in the near future. . Here, we present Moz's analysis of 17,600 keyword search results from Google. 9K. Metric #1: SERP CTR After analyzing dozens of queries that my colleagues and I searched for, I am going to make a bold statement: "Proximity to searcher is the new #1 ranking factor in local search results today. Of the 25,000 markets we studied, 21,143 displayed local packs. Source: Local Search Ranking Factors Survey 2020. An exclusive interview with Moz Local details improvements that are coming in June 2019. Yet, the first time a Google representative said online that links were a ranking factor was in 2016. 49 billion in 2021, the majority of which came from search advertising. Foursquare 6. Key local pack ranking factors: 1) Primary GMB category, 2) Keywords in GMB title, 3) Proximity of searcher ; According to experts, the top local organic ranking. Additional Articles on Local SEO. The industry average for local SEO work is between $300 to $2,000 USD per month depending on whether you work with larger agencies or consultants, as well as your business’s specific needs, the competitive market, and the location you operate in (as well as other factors including your business’s current size). To determine which number corresponds to which category, navigate to the category on Amazon and find the number Amazon uses in the node parameter in the URL. Those who say links are on the decline as a ranking factor often point to the efforts by spammers to use illegitimate practices to acquire links and earn rankings that their sites. Check your Moz DA with our free tool. 3. About David Mihm —. It's important that visitors to your site can do two things right away: know what the page they land on is about and easily find the information they're looking for. You typically have two options: manually close them or hire a listing service like Moz Local to fix them for you. • Domain Age is not a ranking factor. 01% in 2017 to 25. 4 percent of global traffic. There is no option to pay. The survey asked respondents to rate many different factors on a scale of 1-10 according to how important they thought they were in Google's ranking algorithm. While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. 2. Cyrus Shepard dives in this week on Whiteboard. 4. On-Page SEO: The Beginner's Guide to SEO: Everything you need to get started to optimize your pages. Moz API Power your SEO with our index of over 44 trillion links. The origin of the myth. This factor has been climbing from position #8 in 2014, to position #4 in 2015, to claim the #1 spot in 2017. Proximity of physical location to the point of search 16. Local SEO and mobile go hand in hand because more and more people are using their mobile devices to search for local businesses on the go. Factors 1-47: Statistical Spearman Correlation -0. 14 to -0. Local Pack SEO factor #9: Make reviews a priority. Launch and market the page. Rankings. MOZ study shows that TDLs plays an extra role that influences the native OR LOCAL search visibility which ultimately increases DA. One in particular to note that is different from the web is the Top Charts in an app store. 4), Google Reviews (6. However, when I look at the rankings in MOZ for many of our keywords, it seems the English pages are being preferred over the Dutch ones. I’ve been seeing this factor’s increased importance for at least the past year, and clearly. Security and speed are both established ranking factors. HTTPS results have topped 50% of page-1 Google rankings, according to our 10K tracking data. Dedicated Page for Each Service. Local SEO. STAT SERP tracking and analytics for enterprise SEO experts. In terms of Moz Local, since accuracy, completeness, and consistency are key factors, the tool pushes your complete address to our partners in order to improve your search ranking. 5) The value for each term is the weight that it gets in your query. Social Media Today. We can narrow this down to three contributing factors: 1) Early separation of the local and organic algos. Look to see more of the local and maps space monetized uniquely by Google both through Adwords and potentially new lead-gen models. com How important are the following ranking factors in generating local- specific search results? Rank from most (10) to least (1) important. Local SEO / Search Engine Optimization. Spam Score is a proprietary Moz metric that looks at a bunch of on-page factors, and those have been incorporated into the new metric, which makes it. Anecdotally, we've heard reports of traffic increasing up to 10% after inclusion. SEO stands for search engine optimization. SubdomainThe study on local SEO ranking factors showed that Link Signals were the most important overall ranking factor at 27. There's a new ranking factor in town: Core Web Vitals. 86% of the search engine market ()The #1 result in Google gets approximately 32% of all clicks ()49% of marketers report that organic search has the best ROI of any marketing channel (Search Engine Journal)Organic search results that rank. The ranking factors focus on four core areas of importance (1) Places Page Signals, (2) On-Page Signals, (3) External Local Signals, (4) Link Signals, (5) Review Signals with some attention to (6. The results of the 2015 Local Search Ranking Factors Survey have been released and, as per usual, change is the only constant for our ever-evolving digital industry. It’s a third-party SEO metric first developed by Moz that represents how likely a domain is to appear in the SERPs over its competitors. On-Page Ranking Factors; Off-Page Ranking Factors; Competitive Analysis (1) Accessibility. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Google uses over 200 factors in their algorithm for ranking websites ()Google currently has 86. 5. The Local SEO Cheatsheet [Free PDF Download]: Download your free 5 page Local SEO Cheat Sheet. Moz says that this is the case for Google’s “snack pack” and “regular” organic search results. The back-end performance of a website directly impacts search engine ranking. With this tool, businesses can track their online reputation and respond to customer feedback, which can help improve customer satisfaction and build trust. Online Reputation Management (ORM) is the action taken to manage online sentiment so that it reflects more favorably on your business or personal brand. On-Page SEO. Proximity of Address to the Point of Search Sometimes referred to as the user-as-centroid phenomenon, this element has hit the #1 spot for the first time ever in. 2. 58% 0. There are more than 200 signals crawlers use to determine what a page is about, but here’s a basic breakdown of the top 11 Google ranking factors in 2020: Secured sites (HTTPS vs. Those are the top local search ranking factors in 2022. May 20, 2016. Citations are one of the primary Local SEO ranking factors. Unfortunately, you can’t optimize your website using the set. I know it sounds ridiculous, however if you look at this pie chart under the “top local stack / snack pack factors” (aka Google Maps), you can see online directories / citations are both the #2, #5, and #14 local ranking factors… Top 20 Online Directories. Sneak preview of some key takeaways from the 2017 Local Search Ranking Factors SurveyMoz Pro Your all-in-one suite of SEO essentials. However, Google’s John Mueller has said “ domain age helps nothing “. Just like you did with Google My Business you will make sure profiles are 100% complete, duplicates are deleted, and ensure consistent information is present. The search engines consider review quantity, diversity, velocity, and quality. One TikTok ranking factor is engagement, which. To compare linking performance, we set benchmarks based on the industry averages for links per campaign from our content marketing agency survey: High success (more than 100 placements), moderate success (20–100. Keyword Explorer Find traffic-driving keywords with our 1. These are all things that SEOs can put into action, either to create new, great-quality content or to increase the quality value of their current content. Compare SEO Products See which Moz SEO solution best meets your business needs. Proper category associations Proper category associations are important enough to be ranked #1 in the survey. Header Tags. Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year's analysis shows that content on top-performing sites is much more holistic and less keyword-focused. It's hard to say why a website ranks higher in mobile than in desktop without actually seeing it. So, let’s delve into the complete list of 200 Google ranking factors in 2023 straightaway. 4) (MOZ, 2020). By the summer of 2020, the post was only seeing a few hundred visits per month. 0 + 0 – 0. Premium ($599/month) — 4500 keywords and up to 50 projects. According to the 2020 findings, GMB and reviews are the variables that have grown the most in. . Due to the factor of proximity, the rankings a customer at one end of town sees will not be the rankings a customer at the other end of town sees. Colan Nielsen. You’ll find that when you write an article it will (hopefully) rank for the keyword you target. Back in the day, MOZ investigated the most critical factors necessary for local rankings for the second time. Guides SEO Keyword Research On-Page SEO Link Building. We’ll also highlight how these results have changed over time, and discuss which tasks you should focus your energy on. Moz DataDomain Analysis Get top competitive SEO metrics like DA, top pages and more. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). READS. Here’s what a page optimized for on-page SEO looks like: Learn more in our Complete. 35 to -0. Looking into some sample results, we can see that a number of the URLs in that 20-25 range seem to be trying too. Their top five factors can be… If you're new to SEOMoz, or you've been in a coma the past couple weeks you may not have seen the Search Engine Ranking Factors study, which polled some of the leading minds in SEO on what they feel are the most and least important factors in regards to the SERPs. Colan is. The first is the mere existence of local packs, which eat up so much mobile and desktop screen space that formerly belonged to organic results only: The second is the sheer volume of searches for which Google shows local packs and localized organic results. STAT SERP tracking and analytics for enterprise SEO experts. A lot of this lesson refers to our Local Ranking Factors. 1 search engine-ranking factor today, assuming a site’s content is. Sixty-three percent of Google’s US organic search traffic originates on mobile, and as of September 2020 the search engine has shifted to mobile-first indexing for all websites. This year, with the help of Moz's data scientist Dr. local search ranking factors. Every single snippet was taken from a page that was good enough to rank in the top 10 organic positions. Every two years, Moz surveys the brightest minds in SEO and search marketing with a comprehensive set of questions meant to gauge the current workings of Google's search algorithm. SEO stands for search engine optimization. Website owners should explore ways to improve their TTFB. Serpstat Local SEO. 5) Anchor Text of Inbound Link (4. Review monitoring to engage with customers the moment. On-Page Optimization. Its logarithmic scale means that it’s much easier to improve your score if your domain authority is at a 20 or a 30 than if it was at a 70 or an 80. H1 Tag - Data suggests that the headline is a ranking actor in Google, whether or not it is in an H1 Tag. Hi, Question from a newbie. 4. The node IDs are also available in Amazon's Browse Tree Guides (Seller Central login required). Beats beat the expected CTR for a given position by 12 percent, then you're likely to appear in position 2. Moz API. 016268 0. (Search. 25 billion+ keyword index. Google My Business has grown in importance since 2018 - rising from 25% of local pack ranking factors to 33% in 2020 ; Online reviews are now the second most important factor for local pack rankings - overtaking links ; Key local pack ranking factors: 1) Primary GMB category, 2) Keywords in GMB title, 3) Proximity of searcher We asked them, based on these sort of thematic clusters of ranking elements, things like domain level link authority versus page level keyword agnostic features, weight them for us. Several years ago, my company invented The Mosquito device which emits high frequency sound to disperse groups of troublesome kids. Large ($299/month) — 3000 keywords across 25 projects. Correlation 2: Time and total ranking keywords on URL. Moz Local Raise your local SEO visibility with complete local SEO management. Branding | Whiteboard Friday. My website Alexa rank got increased at all of sudden. , Facebook Local Pages, local landing pages). • Old domains may positively correlate to better rankings due to other. Together, backlinks make up 40% of ranking factors. “All the fancy footwork in the world won’t get you anywhere. Here's the latest from 2015, where respondents rated the relative levels of influence exerted by broad areas of ranking factors on a scale of 1 (not influential) to 10 (highly influential): 1. 44% of SEO ranking credit. We have been doing some research into how to rank in Google mobile web search. 20. 186%. Request a demo today. Keep doing what you’re doing. I’ve been seeing this factor’s increased importance for at least the past year, and clearly others have noticed as well. Tip number one, A/B testing or simply testing. Content freshness is one of the most important SEO ranking factors. 1), the proximity of searcher to the place of business (6. Step 1: Head over to the GMB Page. For example, rankings such as “dentist + city name” or “doctor in the region. Local ranking factors; Tool & software usage; Gaps in the marketplace; High ROI strategies and tactics; Get the full report! A window in time on local business marketing. So in this school or camp, where things are directly measurable and impactful, Google E-A-T is not a ranking factor. 2015 Ranking Factors Expert Survey. The highest-rated factors in our survey had average scores of 7-8 with less-important factors generally ranging from 4-6. Call (214) 310-1356 to get started. The web is full of highly competitive pages but the content that is truly optimized for certain keywords and topics will truly take the ranking cake and it is. Written by Local SEO. He previously was CEO of STAT Search Analytics. I guess you could say it went viral. 8. I. That’s it. According to a new study, when both brand- and location-specific pages exist, 85% of all consumer engagement takes place on the local pages (e. Overlap and similarities. Google sets minimum Ad Rank thresholds that will determine if an ad is shown at all on Google. Use schema on your site. Factors 147-200: Statistical Spearman Correlation -0. Content can vary — it could be a webpage, an image, a video, a PDF,. Hey there, Moz fans, I'm Darren Shaw from Whitespark, and I'm here today to talk to you about why you need to find all of your NAP variations before building local citations. Moz Local has three tiers charged per year and per location. He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. (note that site have over 200 pages with at least 300 words each in contrast with. with factors like linking domain authority, inbound anchor text etc. See full list on moz. See which Moz SEO solution best meets your business needs. This year’s survey hit us with a big surprise. In this time of chaotic Google Local changes, you will want to be sure to read every word and bookmark it for future reference. 2. For the first time, Moz was able to measure ranking correlations with both traffic and engagement metrics. Claim Google My Business Profile (and optimize). ) Websites that add new pages at a higher rate may earn a higher freshness score than sites that add content less frequently. He is a contributor to Moz’s famous Local Search Ranking Factors survey and is a former Google MapMaker Regional Lead. According to Gabe's data, ranking position played some sort of role in whether you get Featured Snippets. Moz performed their annual survey of local search ranking factors in 2013, a load of data that is difficult to digest. Factors 48-146: Statistical Spearman Correlation -0. Here's how it looks in Moz Analytics: A keyword with a location specified counts against your keyword limit in Moz Analytics just like any other keyword. 3. Factors 147-200: Statistical Spearman Correlation -0. #3 Backlink Profile. (Or not) Move on to the next project. Despite its success, seven years is a long time in SEO. 🕵️ But do you know that optimizing for local search ranking factors…Here’s how to fight well: 1. Let’s take a look at some of the most important Google ranking factors so you can learn how to increase your SEO ranking on Google. I'm going to start with some on-page topics. Citations play a crucial role in local SEO, as they help search engines verify your business’s existence and boost its credibility. Let’s set you up for success with seven local SEO precepts for the year ahead, some expert commentary, and many signs of good things to come! 1. The Professional's Guide to SEO: The changing landscape of search results. Below are the mapped results for 9 local queries that we each searched in incognito browsers. So these would be like the 5 or 10, or if you're bigger, maybe 50 keywords that you know have image blocks in them, or that you know get lots of image searches, and therefore you're trying to. More referrer data. Google has three main local SEO ranking factors that every local business should take into consideration when optimizing their online presence for local search. You hope to earn organic rankings (not local pack rankings) with these city pages because of their strength, quality, earned links, etc. On-page relevance is pretty easy to understand on a basic level. Our listing management solution enables you to quickly distribute a local business’ data in real time and real fast, to the top directories, data aggregators and mapping apps. Monthly SEO packages. While this doesn't seem like a huge numbers, the articles that qualify can see a significant increase in traffic. The. Track desktop rankings across the top search engines in 200+ countries. 35 to -0. 5 = -0. Let’s get started. Fake business listings are bad, but businesses with 20, or 50, or 150 fake reviews are worse. 1. I contributed course. Make sure you’re tracking rankings from multiple zip/postal codes. You can optimize for these signals, and you might say, "Hey, I know that, in my world, these signals are much more. Google is the dominant player in mobile. An average website with moderate traffic and links should rank three on Mozrank. If the folks ranking in the top 10 all have LDA scores in the 10-20% range, you're likely doing a reasonable job. S. Image source: Semrush. • New domains may be dampened for a few months to help fight spam. So it’s important to look after. According to Google, 20% of all Google searches done on mobile are now voice searches. November 20, 2022. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. Yahoo Local 3. This year, Whitesparkconducted the research and the study, in partnership with Moz, pooling expert opinions of top Local SEOs around the globe to determine which elements are believed toMoz Local Raise your local SEO visibility with complete local SEO management. 87. He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. To rank higher on SERPs, it is SUPER important to know which of these factors are proven and pivotal to follow and which ones are controversial and rooted in SEO speculation. Knowing the above factors is only the beginning; you need to optimize your website for those factors to rank higher on local search results and outdo your competitors. The chart below shows what often happens when you don't update your content. Creating your Google+ Local page for your local business is your first step to being included in Google's index. On-page SEO tips for 2022. Compare SEO Products. #6 off-site local rankings factor: Quantity of Inbound Links to Domain from Locally-Relevant Domains. The rank tracking capabilities of Moz Pro are as follows: Standard ($99/month) — 300 keywords, which you can add to 3 projects. Google Ads is very competitive and Google uses an auction system to decide which ads to show. Large ($299/month) — 3000 keywords across 25 projects. You'll notice the Y-axis is showing a hypothetical Link Juice metric on a. That's a mouthful. Reviews. While Moz. During the great Core Web Vitals push of 2021, many came to understand that the two elements are closely linked. The impact of Google My Business on local search rankings has seen significant growth in 2018, according to Moz’ 2018 Local Search Ranking Factors survey. In addition, I am going to compare it against raw ranking data pulled by my company, Stone Temple Consulting (STC). Further research, including causation analysis through more sophisticated ranking models and possibly more correlation analysis on other factors are certainly part of our goals as well. Moz Local Raise your local SEO visibility with complete local SEO management. Let’s pick just one, to give a sense of the industry intelligence you’ll access in this report. Scores are Relative (20% might not be bad) Don't presume that getting a 15% or a 20% is always a terrible result. WHIT PAPR 1. Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GBP elements (which include categories) have the greatest impact on local pack rankings. 9) Global Link Popularity of Site (4. #5 Online Citations. Keyword Explorer Find traffic-driving keywords with our 1. Top level domain. Top 11 Google Ranking Factors for 2020. This year's survey allowed for a higher level of response granularity as it allowed contributors to rank all 149 possible factors that could impact search results. (The pie chart below is just a teaser. MOZ, an authoritative voice on everything SEO, releases an annual report based on an entire year's worth of data, revealing the most important local search ranking factors and their percentage of influence. So these would be like the 5 or 10, or if you're bigger, maybe 50 keywords that you know have image blocks in them, or that you know get lots of image searches, and therefore you're trying to target them. Methodology. Using Moz’s ranking data on over 200,000 domains, combined with multiple SimilarWeb data points—including traffic, page views, bounce rate, time on site, and rank—the Search Ranking Factors study was able to measure how. SEO Basics Part 3: On-page optimization.